I am a direct marketer with a classically-trained graphic design background. I develop effective, integrated, results-driven marketing programs for Global Fortune 1000 clients with an expertise in the high tech and financial verticals.
My experience spans across all marketing communications channels (internal and external) including: mail, collateral, brand identity, interactive, broadcast, print, out-of-home, and events. I am also a social media strategist with experience in viral internet marketing, social networking, web promotions, SEO, and paid search.
I operate under the belief that strategic marketing and breakthrough creative can fall under one roof.
As an accomplished blogger in the tech, marketing, and parenting fields, I have published over 500 articles online and have written on subjects ranging from hacking your iPhone to how to change a diaper. My articles have been covered by all the top Tech and Apple websites including: The New York Times, Wired’s Gadget Lab, The Unofficial Apple Weblog, Fake Steve Jobs, Daring Fireball, and iLounge.
As Chelvis, The Chinese Elvis, I was a cultural phenomenon started by an inside joke and ending with a website attracting over a million hits, a story on BBC, and a mention on various news channels around the world.
Follow me on Twitter: http://twitter.com/gregoryng
Specialties
Direct mail, direct marketing, promotions, branding, loyalty programs, interactive, social media
- Experiences
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- Brooks Bell Interactive
: 06/2008 -
Present
VP, Creative Director
Manages a team of designers, copywriters, and developers in creating strategic interactive direct marketing campaigns with measureable results.
- Noodad.com
: 03/2006 -
Present
Founder, Editor-in-Chief
Founder and Co-Editor In Chief of parenting website that publishes targeted daily content for fathers.
- AppleMatters.com
: 11/2002 -
Present
Senior Contributing Editor
- Hill Holliday
: 06/2007 -
06/2008
VP, Creative Director
Manages a team of 12 creatives and maintains consistency in all work for Dell, FairPoint Communications, Bank of America, Cognos, and Covidien accounts.
- iPhoneMatters.com
: 01/2007 -
04/2008
Chief Blogger/ Editor-In-Chief
Chief Blogger and Editor-in-Chief for iPhoneMatters.com, a web destination that publishes daily content about the iPhone, the next revolutionary product from Apple.
- Hill Holliday
: 06/2005 -
06/2007
VP, Associate Creative Director in Relationship Marketing
- Hill Holliday
: 09/2003 -
06/2005
Senior Art Director
- Fidelity Investments
: 01/2001 -
08/2003
Contract Designer
Produced direct mail, collateral, and sales materials for brokerage, employee benefits, and insurance markets within Fidelity Investments. Worked on internal benefit campaigns for Verizon, Starbucks, Microsoft, and Shell.
- Red Leaf, Inc
: 1997 -
2001
Senior Art Director
Developed direct mail and loyalty campaigns for DSW Shoe Warehouse, Dunkin' Donuts, American Express, and Togo's Eateries.
- Education
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- Rhode Island School of Design
: 01/1993 -
12/1997