Profile:
- With over 13 years as a Retail Management Professional, I have a natural passion for consumer behavior, and, coupled with my extensive experience working on the front lines of the retail and corporate support level, this offers great knowledge and unique perspective to business leaders.
Persona:
- 13+ years specialization in the Corporate Retail Industry
- Creative design strategy, coordination, & conceptualization
- Natural eye for innovative marketing, merchandising, and process improvement
- Proven ability to maximize retail appeal and increase annual sales with strategic business development
- Superior Director & Management level professional experienced in reporting to and satisfying Corporate Executives & Officers
- Proficient in meeting strict deadlines & challenging revenue goals
- Talent for streamlining business processes to decrease operation expenditures
Professional Experience:
Identity Mark (2006 ► Present)
Founder & President – Retail Consultant
- Identity Mark was founded as a retail consulting firm specializing in identifying gaps that occur throughout the customer purchase process and offers practical solutions to overcome these obstacles.
RadioShack Corporation (2003 ► 2006)
Director, Visual Merchandising & Retail Store Design
- Lead the store design strategy, implementation, space allocation and merchandise presentation for all sales channels (5,000 RadioShack Company-Owned stores, 1,800 RadioShack dealer/franchise stores, 530 Sam’s Club kiosks, 300 Sprint mall kiosks, 15 Canadian stores).
- Managed a corporate staff of 25 visual specialists, space planners, designers and project managers.
- Oversaw $10m annual store fixture budget and $120m construction budget.
- Launched the Concept III store design format in over 1,000 RadioShack stores.
- Designed, engineered and deployed several new retail formats including Sam’s Club kiosk, Sprint mall kiosk and several pilot projects.
- Implemented the JDA (Intactix) Space Planning suite and the subsequent systems and process integration.
- Partnered with several top-rated design firms on strategic projects.
- Was a direct report to the CMO and regularly presented recommendations to all levels of management including President & CEO
RadioShack Corporation – Verizon Wireless Alliance (2000 ► 2003)
Senior Manager
- Responsible for the business development and partnership management of the Verizon Wireless/RadioShack strategic alliance -- annual sales in excess of $600m.
- Successfully renegotiated contract with Verizon Wireless worth over $30m annually in incremental profit.
- Developed and launched innovative tiered compensation program for 25,000 employees.
- Designed several of the most successful employee incentive programs in company history.
- Launched online activations tool which streamlined customer wait time by 50% and lowered operating expenses by over $1.2m annually.
RadioShack Corporation – Strategic Alliances (1998 ► 2000)
Manager
- Co-managed the business development of the Sprint/RadioShack strategic alliance which generated annual sales in excess of $700m.
- Drove the Sprint PCS wireless category to record double-digit annual sales increases.
- Launched the first landline telephone services sold at retail including domestic & international long distance programs, Internet and prepaid calling cards.
RadioShack Corporation (1996 ► 1998)
Visual Planner, Retail
- Managed the design process and the launch of the first most successful store-within-a-store project to over 6,500 locations
- Deployed the first electronic space planning application at RadioShack, & established an electronic fixture and supply order catalog.
- Managed the development of an innovative store-level price tag generation software tool still in use today.
- Executed the deployment of several store display fixtures and point-of-purchase displays.
RadioShack Corporation (1993 ► 1996)
Retail Store Manager
- Successfully managed two retail store locations in Willmar, Minnesota and La Crosse, Wisconsin.
- Achieved over twenty district-level sales awards, two regional-level awards and the Rookie of the Year award in addition to doubling sales within two years.
Additional Sources:
Linked In Profile: http://www.linkedin.com/in/onkels
Personal Site: http://www.onkels.org
Company Site: http://www.identitymark.com
Personal Interests:
Creative Design, Computers, Internet/Web Media, Technology, Aviation, Photography, Invention