Bertrand Duperrin

An enterprise 2.0 strategy is something that can’t exist ...

This is one misunderstanding that comes very often. Someone asks “what strategy is needed to become an enterprise 2.0 ? ” and you feel like answering “but it’s obvious…you just described it !”. Strange, isn’t it ? Let’s start from the beginning. There is one undisputed principle : any enterprise is here to produce, its employees to participate in and, consequently, enterprises have to continuously try to find and implement the operating models and tools that fit the best their ...
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