Before founding Health Strategy Group in 1997, Cam was Vice President of Canada's largest health care communications firm, providing clients with integrated strategies designed to position companies and charitable organizations, manage crises, support opinion leaders, educate patients, and gain and maintain medicine reimbursement. In addition, he has been the architect of pharmaceutical and biotech industry efforts to protect intellectual property laws.
Prior to moving to consulting, Cam worked for the pharmaceutical company Eli Lilly and Company. He was Director of Communications for the Canadian affiliate, responsible for all corporate and product communications, including the Prozac file. Cam arrived in the pharmaceutical industry after serving as Legislative Assistant to the Canadian Minister of Consumer and Corporate Affairs, where he was responsible for developing legislation and shepherding it through the House of Commons, as well as negotiating with stakeholder groups and opposition parties. A highlight of his government service was his role in the design and introduction of Bill C-91, which for the first time granted full 20-year protection for pharmaceutical patents.
Cam is also the founder of Wind Gage Communications, Inc., a multimedia software company. He speaks frequently before select groups of health charity leaders, health care professionals and health industry executives in the United States, Canada and Europe. He is active in supporting several North American health charity groups, is a member of the Board of Campaign For Cancer (South Africa), and a past member of the Board of the Osteoporosis Society of Canada.