Ziki - CHADO ADVERTISING & DESIGN's last published content

The Ultimate Battle of the Cheese Flavored Snacks Has Begun!

Sat, 17 Jul 2010 00:12:23 +0200

Frito Lay’s Cheetos have launched an ambitious new online campaign that is surprisingly very effective. It is entertaining, engaging, and very impressive considering it is a viral game centered around cheese flavored snack products. In their campaign titled “Battle of the Cheetos” users pick a side; crunchy or puffy and do battle with other users online. [...]

Inception’s Outstanding Billboards

Wed, 07 Jul 2010 01:59:09 +0200

This summer movie season has been riddled with flops and underperforming films. With movies like Knight and Day and Grownups making their run, the only beacon of hope for a decent summer movie is Christopher Nolan’s upcoming Inception. Nolan’s newest offering has been receiving a lot of attention and is the only upcoming movie of [...]

7-11 Launches A Cross-Promotional Campaign With FarmVille

Mon, 05 Jul 2010 23:25:37 +0200

The super popular Facebook app/real-time farming simulator FarmVille has recently began a cross-promotion campaign with 7-Eleven convenience stores. The cross-promotional campaign features signage and Farmville branded snacks. The campaign also introduces limited edition Farmville items that are only available with the purchase of 7-11 FarmVille Food. The items, which are unlocked with special codes on [...]

AT&T’s Newest Commercial Goes 3D For Theaters

Wed, 30 Jun 2010 03:50:02 +0200

Over the past seven years it has become increasing common and expected to see product and service commercials in the theater before the movie. This month AT&T has taken the next step in creating the first cinematic 3D spot intended for theaters with detailed animation, impressive visuals, and an original score for its new “Rethink [...]

Volkswagon’s Fast Lane Campaign Goes Viral

Mon, 28 Jun 2010 05:52:57 +0200

This new viral campaign by Volkswagen features a giant slide installed at a Berlin subway station celebrating their new Fast Lane campaign. This new campaign, FAST LANE – Driven by fun, “is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it [...]

The Next Ad Space Could Be Your Car

Mon, 21 Jun 2010 22:03:07 +0200

According to a recent article, the California Legislature is currently considering a bill that would get the ball rolling to introduce digital license plates. Instead of the stamped metal plates that have always been used, California motorists can expect a digital system that displays their license plate number when the car is in motion. However, [...]

The Future Of Viral Videos

Fri, 18 Jun 2010 03:26:02 +0200

This week Arrested Development alumni Jason Bateman and Will Arnett premiered their first viral video for their new production company DumbDumb, a sponsor driven comedy enterprise that specializes in branded content. DumbDumb is a first of its kind production company; backed by Barry Diller’s IAC and partnered with Ben Silverman’s Electus, it makes only comedic [...]

Chick-Fil-A’s Blazing Hot Viral Campaign

Fri, 11 Jun 2010 20:05:42 +0200

Chick-fil-A’s newest viral campaign promoting their new spicy chicken sandwich recently launched and has been receiving a lot of positive attention on Digg and other internet hot spots. The promotional campaign started with direct mail pieces and in store collateral prompting users to go to www.getspicychicken.com where they can fill out a reservation to try [...]

Giant Ants March On Houston

Wed, 09 Jun 2010 06:05:15 +0200

Earlier this month following an Astros game giant ants appeared to take siege of the nearby Veterans Administration building that can be seen from Minute Maid Park. The ants swarmed the building and could only be stopped by a heroic oversized can of Black Flag insecticide. This guerilla marketing effort was made possibly from new [...]

Beef Scented Billboard?!

Fri, 04 Jun 2010 05:55:04 +0200

In previous posts I have featured new innovative billboards that take advantage of new technology to engage viewers and breathe life into an aging advertising medium. These new technologies have added functionality to the otherwise inoperative ads. The newest and quite possibly strangest billboard advertisement created was recently erected in Charlotte, North Carolina. The billboard [...]

Dulux’s Brilliant “Lets Colour Project” Campaign

Fri, 28 May 2010 05:10:40 +0200

There are very few products out there that are incredibly hard to market and differentiate using video as a medium. Video is so versatile it allows for endless possibilities in motion, graphics, and music allowing you capture the use of your product and attach emotional appeal. Until the rise of Tivo, it has been seen [...]

Target Hits A Bullseye With Lost Themed Ads During The Show’s Finale

Tue, 25 May 2010 17:23:14 +0200

Although everyone seems to have a differing opinion of Sunday’s LOST series finale, most people can agree that the Target spots that aired during the four and a half hours of finale content were very good. Continuing with their “Life Is A Moving Target” campaign that focuses on certain household products becoming necessities at times, [...]

Nike Kicks Off Their World Cup Campaign

Mon, 24 May 2010 10:13:06 +0200

Last week Nike launched its FIFA World Cup “Write The Future” campaign with an epic three minute ad featuring star international players including Wayne Rooney, Didier Drogba, and Cristiano Ronaldo. The concept behind the ad is that there are certain amazing moments in during the game that can change the player’s lives and write their [...]

BP’s Public Relations Nightmare Continues

Thu, 20 May 2010 09:34:29 +0200

British Petroleum continues their odd public relations campaign in the wake of last month’s disaster. They have recently pledged $25 million towards a marketing effort to promote beach season on the Florida coast. The state will receive the $25 million to run a Memorial Day campaign to assure the public that Florida’s beaches have not [...]

Apple vs Adobe

Fri, 14 May 2010 02:56:04 +0200

Adobe and Apple are in the middle of a PR skirmish that is starting to heat up. Although his displeasure with Flash has been hinted at for some time, in April Steve Jobs finally trashed Adobe and Flash publically in an open letter. Jobs states that Flash did well during the “PC era” but we [...]

Twitter To The Rescue!

Thu, 13 May 2010 23:39:08 +0200

A perfect follow-up to yesterday’s post about “Oversharers”, social network users who divulge too much information to the dismay of their friends and followers, a Japanese man in a jam found a new use for Twitter. User @naika_tei found himself in a predicament when he used a public restroom stall in an electronics store with [...]

Pringles Tags “Oversharers”

Wed, 12 May 2010 20:20:51 +0200

Do you have social networking friends or followers that tend to go into great detail and often share too much information? Everybody knows at least one, a friend who feels the need to tweet about their latest bowel movement or extremely inimate detail of their life. Sometimes funny, sometimes disturbing, but always uncomfortable, these posts [...]

Alabama Man Wins $1,000,000 From Pitching A Perfect (Xbox)Game

Fri, 07 May 2010 03:24:36 +0200

This January, to market their new game MLB 2K10, video game developer 2K Sports put up a $1 million prize for the first person to pitch a perfect game under specific conditions. The new game features all new pitching mechanics for improved gameplay and to advertise the improvements over last year’s MLB 2K9 they put [...]

BP’s Odd Public Relations Strategy

Wed, 05 May 2010 01:43:17 +0200

In the wake of the worst oil spill in US history, British Petroleum (BP) has taken a unique and dangerous public relations stance; they are not apologizing. Their website’s emphasis is on the cleanup rather than detailing what and who exactly caused the spill. Rather than a heartfelt apology their website’s lead story is reporting [...]

Chado Is Accepting New Clients!

Fri, 30 Apr 2010 22:56:08 +0200

Chado Advertising & Design is currently taking on new clients! Our firm is continuing to grow and as we finish current projects we are on the lookout for new projects and accepting new clients. If your business is looking to update current visual communications, introduce your brand or products to another country or culture, or [...]

Wed, 23 Dec 2009 16:53:43 +0100

Chado Advertising & Design posted a photo:

Hong Kong

Wed, 25 Nov 2009 06:40:43 +0100

Chado Advertising & Design posted a photo:

IMG_7622

Tue, 24 Nov 2009 23:00:02 +0100

Chado Advertising & Design posted a photo:

IMG_7637

Tue, 24 Nov 2009 22:59:44 +0100

Chado Advertising & Design posted a photo:

IMG_7638

Tue, 24 Nov 2009 22:59:36 +0100

Chado Advertising & Design posted a photo: