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An article by Rachel Meranus:
"Teaching Old Dogs New Tricks: Understanding the changing face of journalism can be the key to getting more coverage for your business" is providing insight in the media revolution which is unfolding before our very eyes. As a matter of fact, it enables us to connect all the dots and understand why the overall picture is changing, and not just business or journalism in isolation. Let's face it, this is a whole paradigm shift, one which was announced years ago (by Don Tapscott actually, who co-authored Wikinomics last year) and is now happening on a large scale. So, what have we learnt?
On the one hand, there is "the changing face of journalism", which is now a fact and no longer a threat: Numerous layoffs, restructuring, new business models, advertising revenues going away.
There are no technical barriers and UGC (User-Generated Content) is a means of direct communication vs top-down communication. Advertising was teaching lessons, UGC is about showing the way. Not just a new way of writing, but a whole new Pinko attitude related to client interaction.
The way people use information is different. Before, they sat down and information was sorted out and filtered out for them by papers. Now, Internet enables on demand information requests. RSS enables push ...
