Christian Smagg

community marketing (part one): UGC is part of the Intern...

Rejoice ye saastream readers, rejoice!  The tide of marketing is turning at last.  After more than 13 years of battling against autistic -- and largely inefficient -- old world marketing techniques and visions, we are now witnessing a few cracks ... Read more

Business to benefit from evolution of journalism

An article by Rachel Meranus: "Teaching Old Dogs New Tricks: Understanding the changing face of journalism can be the key to getting more coverage for your business" is providing insight in the media revolution which is unfolding before our very ... Read more

E-commerce marketers increasingly investing in new richer...

With e-commerce growth rates predicted to decline, online businesses wishing to outperform competition and gain market share, are increasingly required to invest in order to differentiate themselves, deploy richer and innovative applications and deliver more personal, compelling and engaging online ... Read more

Golden rules for corporate blogging (2/3)

Preliminary questions First and foremost, define the purpose of your corporate blog even before you start writing the first line.  What is the objective of this blog?  Is it about awareness?  Is it intended for you to share knowledge with ... Read more