Getting people to trust your website and actually come back for more requires you to take certain steps to ensure that there are no gaping holes in it. When you get all in place on your site, then good things will begin to happen. If you need some help in this area, then you are at the right article for it. You can see an example here: How to Increase The Number of Opt-in Subscribers to Your Email List.
When you are so new and just starting out in business, it can seem like an insurmountable task to make even one lousy sale because you are so new and unknown. If you really want your readers to understand who you are and trust you then you need to go beyond the regular 'About Us' content and add some real pictures of yourself with it. That is a good place to introduce your entire business if you have additional employees. Everything adds up, and when you do these little things with your audience then they will take notice. So post what you can, and maybe even put some text with the photos explaining everything. Your visitors not only want to learn more about what your site offers, but they also want to know who is behind it. We are not sure why IM marketers do not want to say who they are, but there are enough people out there who are like that. We think a lot of people look for a name, and if there is nothing then we believe it creates a negative impression. Obviously this is up to you, but it is clear that we feel you should be open about this. Remember this is all about creating trust with your target market, so it seems rather clear as to what you need to do. Of course this concerns your ability to make conversions, and you can see the connection here.
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What is boring to one niche may be just great for another - so do your market research well. You do want to distinguish your self from the competition, but do not take it to the extreme with your design. But nothing is really always so straightforward, and remember that people really are there for the content or your offer. Gaining the trust of your readers starts with the first impression, and if they are still there after ten seconds then you are doing good.
You can even start assessing your sites right away and make the necessary changes that will make you more credible and trusted.