David Airey

Ten principles for good design

606 universal shelving system, 1960, manufacturer: Vitsœ, design by Dieter Rams. 1. Good design is innovative. 2. Good design makes a product useful. 3. Good design is aesthetic. 4. Good design makes a product understandable. 5. Good design is unobtrusive. ... Read more

AIGA panel on spec work

The above video is from an AIGA Metro North event titled reSPECt, “A civilized dialog between advocates and opponents of speculative branding and design work.” The video can also be viewed here on Vimeo. Moderated by New York State Supreme ... Read more

No Weight Gain Chocolate

Fair play to Bloomsberry & Co for a light-hearted approach to chocolate branding. Made me look. Made me buy. Remember, though, a balanced diet is also essential. More chocolate packaging ideas on the Bloomsberry website. Hats off. Published on David ... Read more

goTeach brand identity design

goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity. “People should feel that goTeach, whilst being a newcomer ... Read more