clipped by: deusdiabolus
1. “Social Media is Free.”
These success stories look like a business lesson, but they’re actually a sales pitch.
2. “Success Stories are Repeatable.”
Social Media “case studies” are not recipes, they are autopsies.
3. “Audience and Attention are Renewable Resources.”
Most of the internet traffic we get is kids, people without jobs or people who are bored at work.
4. “Ubiquity Matters.”
Post-MySpace, pretty much every single social media site, service and system that gets introduced destroys value.
5. Things Are Getting Better.
Social Media is making everything better, right? Well, let’s see…it’s enabled increased surveillance (government and corporate) into our private lives and daily activities, and it’s definitely increased the reach, accuracy and saturation of advertising. All technology is a double-edged weapon — the Machine giveth, and verily, the Machine taketh away.