With a double background in marketing & web technologies, I have been conceiving 360° advertising, digital and word of mouth marketing strategies for leading brands for more than 10 years now.
Speaking French, German, Spanish and soon Luxembourgish (I am learning it and yes it is a real language!!!), I am now delighted to be the managing director of Vanksen Group (http://www.vanksengroup.com) and Vanksen|Culture-Buzz (http://www.culture-buzz.com), its 360° advertising, buzz and viral agency operating in Luxembourg, Paris, Brussels, Barcelona, Hambourg, NY, Hong Kong and Geneva.
Vanksen Group provides offline and online advertising services :
- Consulting and brand strategy
- Creative concept & 360° advertising
- Media planning & buying (including SEO, banners, emailing, viral video seeding, PR 2.0)
- Brand & buzz monitoring
- Marketing 2.0, buzz, viral & digital influence training
We have an in depth expertise of digital advertising, social media, viral, buzz & word of mouth marketing (http://www.culture-buzz.com), PR2.0 (http://www.buzzparadise.com) and search engine positioning (http://www.legitiname.com).
With more than 98 experts, Vanksen is proud to assist numerous leading brands & organizations such as the Luxembourg government, l'Oréal, Louis Vuitton, Givenchy, Guerlain, Thierry Mugler, LVMH, Richemont Group, Audemars Piguet, ArcelorMittal, Bic, Sony, Nokia, Warner Bros, 20th Century Fox, Microsoft, Ubisoft, Norton, Pfizer, Orange, Citroën, Ford, Louvre Hotels,...
We are always open to new partnerships with serious firms, collaboration with freelance talents (from webdesign, to brand architects to hardcore developers), or successful commissioned sales people or e-influents to help us win new markets and satisfy new customers.
Do not hesitate to contact me (+352 621.472.610) if you need hints for doing business in France, Luxembourg,... or want to know how to create a value added online presence or improve yours,
Specialties
Word of mouth, viral and buzz marketing : wom, viral marketing, blog marketing, consumer generated media, influentials & seeding, social media, guerilla marketing, alternative marketing, PR2.0
New media consulting : web strategy, branding, digital marketing, advertising, brand strategy, Business Development
- Experiences
-
- BuzzParadise (Vanksen Group)
: 2005 -
Present
Cofounder & Chief Visionary Officer
BuzzParadise (http://www.buzzparadise.com) is one one the leading social media advertising platform & community. It connects brands with more than 8000 influential bloggers accross 12 countries. Since 2005, BuzzParadise have launched more than 150 video seeding, PR2.0, & bloggers outreach campaigns for leading brands such as Cartier, L'Oréal, Chanel, Sony, Fiskars, Disney, Ford, Renault, Havana Club, Absolut, Passionata, Thierry Mugler, Guerlain, LVMH, Warner Bros, 20th Century Fox, TF1, Passoa,...
I have helped made from an initial idea in a very emerging industry, one of the worldwide mots popular & sophisticated social media advertising platform for major brands. Mixing viral marketing, CRM, PR, web analytics, video streaming, online payment, community management & social media know how, BuzzParadise is a very innovative business model that delivers great ROI to advertisers forced to adapt their marketing to a 2.0 world.
- Vanksen
: 10/2002 -
Present
CEO & Cofounder
In 8 years, made Vanksen one of the leading international agencies in advertising, digital & word of mouth marketing:
- Supervising 360° creative concepts & marketing strategies for major brands such as Nokia, Sony, LG, Danone, Renault, Warner Bros, BIC, ArcelorMittal, Ubisoft, France24, Casio, TF1, Orange, Thierry Mugler, Disney, Bayer, Pfizer, Guerlain…
- Active business development & key account management on an international level (USA, France, Italy, Spain, Germany, Switzerland,..) to generate a yearly revenue approaching 10M€.Vanksen growth has been 100% each year for the past 3 years while being profitable.
- Managing & evolving Vanksen worldwide strategy & vision
- One of the top international word of mouth & digital marketing expert, I spoke at more than 150 conferences & seminars worldwide in the past 3 years, coaching top executives & marketing managers of leading brands such as l'Oréal, P&G, NRJ, Kenzo, Chanel, LVMH, Richemont, Bertelsmann, Citroën,…
- LegitiName
: 10/2002 -
01/2005
Head of Marketing
- Alti
: 09/2001 -
09/2002
Internet Consultant and Project Manager
Alti (formerly known as Exceed), Luxembourg, Strassen
Organized the creation of the webmarketing department (branding, e-mail marketing, search engines
)
Managed strategy, conception, projects & team for clients such as: Rosport, Alti, Texaco-Relaystar, Securitas, Bankgesellschaft Berlin, HVB, Luxenergie
(Content management, dynamic sites, Intranet
)
Implemented best practices & standard templates to improve quality delivery & customer satisfaction
Co-managed the communication campaign for the merger between Exceed & Topics into Alti
Conceived the new set of commercial and marketing brochures & presentations for the new structure
- B2L/BBDO
: 05/1999 -
02/2000
Internet Project Manager
B2L Cyber BDDO web agency (OMNICOM Group), Paris, France
Ranked first interactive agency in France for the year 2000
In charge of 380,000 Euro cutting edge website for French launch of 607, new luxury saloon car from Peugeot (www.607.peugeot.fr)
Managed strategy & conception, website statistical analysis and BackOffice adminsitration
Co-managed commercial relationship with clients & managed a multi-department team of 7 people
The implemented strategy resulted in 16,000 visitors per day & 5,000 online inscriptions to the 607 club
The webagency was awarded for 607 Peugeot website with both : Intel grand prize e-business 2000 France & Grand prize, Multimedia & Industry
- Education
-
- McMaster University, Canada, Toronto (Hamilton)
: September 2000-01-01 -
July 2001-12-31
MBA
,
Webmarketing and Ebusiness Technologies
,
September 2000 — July 2001
Activities and Societies:
Enrolled in 2nd year of MBA program as a foreign exchange student from Marseilles Graduate School of Business (Majors : E-Commerce, Webmarketing, Innovation, New Products, B.P.R., I.T. Management)
- Ecole de Management de Marseille
: 01/1996 -
12/2001
Master
,
International MarketingEuromed School of Management was previously known as "ESC Marseille" aka Ecole Supérieure de Commerce de MArseille
Activities and Societies:
President of Le Citadingue (Marseille City Guide), Chief Redactor of L'écho d'Hermès (The satirical newspaper of the school)
- Prytanée, National Military Academy, France, La Flèche
: 01/1995 -
12/1997
Bachelor
,
EconomicsActivities and Societies:
Classes Préparatoires HEC