Giles Rhys Jones

I'm open to job opportunities

The proliferation of technology has fundamentally changed how consumers and brands interact, and not only through digital channels. The digital consumer is just a fallicy, they are just consumers, and they are digital. Consquently interactive thinking needs to be at the heart of marketing strategy.
Passionate about connecting brands and customers to drive business growth I have worked across multiple communications disciplines and across a variety of sectors.
My experience ranges across al channels from corporate identity and digital communications to ATL and DM for clients ranging from Unilever, IBM and HP to British Airways and BT.

Specialties
Integrated Marketing Strategy, Digital Consumer Trends

Experiences

• Ogilvy : 05/2008 - Present
  Director, Interactive
• OgilvyOne : 10/2004 - Present
  Director, Interactive
  The OgilvyOne agenda of putting interactive at the heart of the agency and Ogilvy Group desire to integrate communications solutions across multiple disciplines fit perfectly with my marketing philosophy and career desires
  
  A board member I am responsible for interactive strategy across key clients including BT, Yahoo and IBM. I have also helped to drive the interactive agenda across the company, marketing and new business
• DRAFT : 12/2003 - 09/2004
  Group Account Director
  Managed a team to deliver global integrated campaigns for HSBC & HSBC Offshore across DM, retail, print & online.
• The Brand Company (HK) : 05/2002 - 09/2003
  Consultant
  As part of the strategic team of this visionary new company I helped to develop and document the unique Brand Centered Management™ tools & process that defined clients’ brands and helped to reengineer their businesses.
  
  For SmarTone we worked both with their department heads and agenies to deliver their brand internally through systems, process and HR and communicate it externally through advertising, retail and identity.
• Agency Republic : 01/2001 - 04/2002
  Co-Founder
  Spotted opportunity in the market, defined agency proposition & offering, sold-in to holding companies and helped to take to market.
  
  A connections specialist at this Omnicom media-neutral agency – JV between CHJM & AGENCY.COM, I was responsible for connecting with consumers across all media to create integrated & measurable campaigns for all clients.
• AGENCY.COM : 08/1998 - 12/2000
  Campaign Director
  Co-founded, built and helped manage a multi-discipline specialist team of 35 to deliver groundbreaking digital marketing campaigns.
  
  Fostered team culture, developed structure, built processes, hired key employees and forged partner alliances
  Led all accounts from pitch, building long lasting and strong client relationships all levels.
  
  Responsible for campaign strategy, customer propositions and integrating with other client agencies.
• Saatchi & Saatchi : 06/1995 - 08/1998
  Account Executive & Manager
  Delivering integrated communications campaigng for world leading agency.