“One of the freshest and most perceptive thinkers I have ever worked with.”
August 2007
Rory Sutherland, Vice Chairman, Ogilvy. Chairman IPA
The proliferation of technology has fundamentally changed how consumers and brands interact, and not only through digital channels.
The digital consumer is just a fallacy, they are just consumers, and they are digital.
Consequently interactive thinking needs to be at the heart of marketing strategy and interactive delivery at the heart of marketing delivery.
I am passionate about connecting brands and customers to drive business growth and how agencies need to structure to better deliver this.
I have done this at Saatchi & Saatchi helping to set up Vision, Agency.com setting up their Digital Marketing Group, founding AgencyRepublic and driving the digital agenda at the Ogilvy Group.
"@gilesrhysjones is the future of digital integration, the original digintegrator..."
September 2009
John Bell, Global MD of Ogilvy 360 Digital Influence Practise. President WOMMA
Specialties
digital & innovation strategy, speaking, training &
workshops. mobile, social marketing, branded content & digital
- Experiences
-
- Ogilvy & Mather
: 01/2010 -
Present
Global Digital Strategy Director, Unilever
- Ogilvy & Mather
: 10/2004 -
Present
Director, Interactive
The OgilvyOne agenda of putting interactive at the heart of the agency and Ogilvy Group desire to integrate communications solutions across multiple disciplines fit perfectly with my marketing philosophy and career desires
A board member I am responsible for interactive strategy across key clients including BT, DHL and American Express.
I have also help to drive the interactive agenda across the company, marketing and new business
- Ogilvy Entertainment
: 07/2008 -
02/2009
Strategy Partner
Creation of branded content for clients including film, publishing and music.
- Ogilvy Labs
: 07/2008 -
02/2009
Strategy Partner
Driving innovation through the agency and their clients marketing programs.
- Ogilvy
: 05/2008 -
02/2009
Director, Interactive
Helping to build the digital offering through our group companies including Ogilvy PR, Ogilvy Advertising & Mather.
- DRAFT
: 12/2003 -
09/2004
Group Account Director
Managed a team to deliver global integrated campaigns for HSBC & HSBC Offshore across DM, retail, print & online.
- The Brand Company (HK)
: 05/2002 -
09/2003
Consultant
As part of the strategic team of this visionary new company I helped to develop and document the unique Brand Centered Management tools & process that defined clients brands and helped to reengineer their businesses.
For SmarTone we worked both with their department heads and agenies to deliver their brand internally through systems, process and HR and communicate it externally through advertising, retail and identity.
- Agency Republic
: 01/2001 -
04/2002
Co-Founder
Spotted opportunity in the market, defined agency proposition & offering, sold-in to holding companies and helped to take to market.
A connections specialist at this Omnicom media-neutral agency JV between CHJM & AGENCY.COM, I was responsible for connecting with consumers across all media to create integrated & measurable campaigns for all clients.
- AGENCY.COM
: 08/1998 -
12/2000
Campaign Director
Co-founded, built and helped manage a multi-discipline specialist team of 35 to deliver groundbreaking digital marketing campaigns.
Fostered team culture, developed structure, built processes, hired key employees and forged partner alliances
Led all accounts from pitch, building long lasting and strong client relationships all levels.
Responsible for campaign strategy, customer propositions and integrating with other client agencies.
- Saatchi & Saatchi
: 06/1995 -
08/1998
Account Executive & Manager
Delivering integrated communications campaigng for world leading agency.