Giles Rhys Jones

Giles Rhys Jones

Director, Interactive @ Ogilvy
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London

,

United Kingdom

interactivemarketingtrends.blogspot.com
 

User Generated Scarf

A great Christmas present from Ben, Toby & the boys at Moving Brands.

"Last Christmas we set up a screen made of fairy lights in the Moving Brands window.

We then invited people to send messages and drawings, via a simple web-interface, to be shown in sequence in the window. The window was captured by webcam and broadcast live to the internet.

We stored everything sent to the window in a gallery, and the full sequence has been used to create this scarf.

Co-created fashion."

Nice. More here.

Tags: moving brands social fashion user generated fashion giles rhys jones moving toby younger