Ziki - Giles Rhys Jones's last published content http://www.ziki.com/en/gilesrhysjones+10358 thu, 17 Jan 2008 12:01:22 +0100 120 My aggregated content at ziki.com If WPP Owned A Strip Club http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/218174942/if-wpp-owned-strip-club.html

Nick's response to another Rory-ism - Arith-ritis, reminded me of this gem.

The strip club business entices a particular type into a bar with the promise of scantily clad pleasure, then tears their wallet a new coin pocket with a massive mark up on "perry" pretending to be "champagne".

An advertising holding company/client might look at the business model rationally and get rid of the girls as an expensive overhead and thereby missing the entire point. Remind you of any clients?

Tags: rory sutherland arith-ritis wpp strip clubs advertising giles rhys jones reducing overhead

]]> thu, 17 Jan 2008 12:01:22 +0100 tag:ziki.com,2008:/article/6066149 "Interactive Marketing Trends" Makes TrendsSpotting's Trends 2008 http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/217035897/trendsspottings-marketing-influencers.html


An interesting methodology to pull together marketing trends. My own 10 trends features.

While seeking to bring 2008 trends prediction from an angle not suggested before, TrendsSpotting chose to present the Meta Trends for 2008. Running a unique methodology, we selected a group of 10 marketing influencers as well as 10 web/tech reviewers suggesting their trends forecast for 2008 on the public media.

We profiled each forecast according to 3 relevant categories for general trends predictions: "in", "out" and "yet to come". Finally - we ran a tag cloud on all forecasts to present what will be "In" for 2008.

You can see these trend experiments in two presentations running on trendsSpotting blog.


TrendsSpotting's blog also includes one on technology trends.

Tags: marketing trends 2008 trendsspotting giles rhys jones
]]> tue, 15 Jan 2008 14:46:13 +0100 tag:ziki.com,2008:/article/6055226 Mentos & Coke DIY Kit - As Seen On The Internet http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/216902748/mentos-coke-diy-kit-as-seen-on-internet.html Back in 2007, the Coke/Mentos video clips caused a sensation and graced powerpoints the length and breadth of adland as a great example of variously: user generated content, brands letting go (and holding on) and the death of the agency model.

Imagine my suprise when Santa (in the form of my brother-in-law) gave me a genuine Steve Splangler "as seen on the internet" Geyser Tube.

I started to wax lyrical to the table about the Mentos story, the long tail of product developent and how it would be interesting to see how "as seen on the internet" might well replace "as seen on TV" as the product endorsement but I think a large turkey dinner and some fine wine must have taken their toll as their eyes glazed over...

Tags: mentos coke giles rhys jones steve spangler
]]> tue, 15 Jan 2008 09:13:06 +0100 tag:ziki.com,2008:/article/6053604 10 Biggest Pricks in Advertising http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/214406787/10-biggest-pricks-in-advertising.html

Cheers Jim D.

Tags: biggest pricks in advertising
]]> thu, 10 Jan 2008 14:33:45 +0100 tag:ziki.com,2008:/article/6030766 gilesrhysjones: hey twitter - been a while. hope all well. http://twitter.com/gilesrhysjones/statuses/555527392 gilesrhysjones: hey twitter - been a while. hope all well.]]> wed, 02 Jan 2008 17:36:45 +0100 tag:ziki.com,2008:/article/5954711 gilesrhysjones: User Generated Scarf: A great Christmas present from Ben, Toby & the boys at Moving Brands."La.. http://tinyurl.com/33ow69 http://twitter.com/gilesrhysjones/statuses/514321532 gilesrhysjones: User Generated Scarf: A great Christmas present from Ben, Toby & the boys at Moving Brands."La.. http://tinyurl.com/33ow69]]> wed, 19 Dec 2007 14:46:50 +0100 tag:ziki.com,2007:/article/5758094 User Generated Scarf http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/202702803/user-generated-scarf.html A great Christmas present from Ben, Toby & the boys at Moving Brands.

"Last Christmas we set up a screen made of fairy lights in the Moving Brands window.

We then invited people to send messages and drawings, via a simple web-interface, to be shown in sequence in the window. The window was captured by webcam and broadcast live to the internet.

We stored everything sent to the window in a gallery, and the full sequence has been used to create this scarf.

Co-created fashion."

Nice. More here.

Tags: moving brands social fashion user generated fashion giles rhys jones moving toby younger
]]> wed, 19 Dec 2007 13:36:25 +0100 tag:ziki.com,2007:/article/5758700 gilesrhysjones: OgilvyOne UK: Campaign Direct Agency of the Year 2007: so the pain was all worth it... http://tinyurl.com/2s7fm3 http://twitter.com/gilesrhysjones/statuses/507940092 gilesrhysjones: OgilvyOne UK: Campaign Direct Agency of the Year 2007: so the pain was all worth it... http://tinyurl.com/2s7fm3]]> mon, 17 Dec 2007 16:50:28 +0100 tag:ziki.com,2007:/article/5706588 OgilvyOne UK: Campaign Direct Agency of the Year 2007 http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/201517119/ogilvyone-uk-campaign-direct-agency-of.html so the pain was all worth it...
]]> mon, 17 Dec 2007 08:17:08 +0100 tag:ziki.com,2007:/article/5710737 gilesrhysjones: Rapp's Engauge - Engagements New Clothes?: Stan Rapp, the DM poster boy, has partnered with a priv.. http://tinyurl.com/2fq2am http://twitter.com/gilesrhysjones/statuses/489737962 gilesrhysjones: Rapp's Engauge - Engagements New Clothes?: Stan Rapp, the DM poster boy, has partnered with a priv.. http://tinyurl.com/2fq2am]]> tue, 11 Dec 2007 12:48:45 +0100 tag:ziki.com,2007:/article/5706589 Rapp's Engauge - Engagements New Clothes? http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/198557290/rapps-engauge-engagements-new-clothes.html Stan Rapp, the DM poster boy, has partnered with a private equity firm to build an agency; the stupidly named Engauge — spelled that way to underline its intent to provide marketers with tangible results from campaigns.

He is saying something I have long championed: “everyone is a direct marketer, or at least everyone is marketing directly”.

Once the whipping boys of the agency world, the skills and approach of direct marketers have are the ones that will win out. Everyone in the industry no matter what the discipline or task is increasingly taking a direct approach.

I have worked in many different styles of agencies and have always found the direct folk the more open to new ideas; often feeding off the scraps of traditional media they, out of necessity embraced retail, digital & mobile quicker and with more passion that many ivory tower traditional media folk.

Hats off to Stan for always looking to find a better way, I am half his age and appear to have half his energy. That said and as far as I can tell this seems more spin than substance. He has not done anything particularly revolutionary, merely said that direct principles will become increasingly important, data is therefore key and channels are consolidating with digital emerging as the lead. Oh and content is king.

This is something my 2 year old could have told him. And something many others have been banging on about for years. He has then bought a couple of traditional single discipline agencies and slammend them together.

Emperor's new clothes anyone?

The sad thing is that this is causing such a storm on a Madison Avenue watching revenue and people drain out of its traditional channels.

Oh and he probably should have bought "Engauge" on Google or put a site description....talk about falling at the first hurdle.

PS Yes I am grumpy. my house got broken into at the weekend and the fuckers nicked my audi. Sods law; the first night the kids slept all the way through and I spent it talking to the police.

Tags: stan rapp giles rhys jones enguage new ad model future+of+advertising
]]> tue, 11 Dec 2007 12:21:45 +0100 tag:ziki.com,2007:/article/5710738 gilesrhysjones: Shock Horror! Doing Digital Is Not Efficient: In a recent article on BrandRepublic entitled The re.. http://tinyurl.com/3dfvl2 http://twitter.com/gilesrhysjones/statuses/474834612 gilesrhysjones: Shock Horror! Doing Digital Is Not Efficient: In a recent article on BrandRepublic entitled The re.. http://tinyurl.com/3dfvl2]]> thu, 06 Dec 2007 13:46:21 +0100 tag:ziki.com,2007:/article/5630205 Shock Horror! Doing Digital Is Not Efficient http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/196041795/shock-horror-doing-digital-is-not.html In a recent article on BrandRepublic entitled The real stories behind adland's facts and figures,
Claire Beale has a look at the Willott Kingston Smith Agency Performance report to uncover some of the hidden, interesting stories.

You might think all the action is if you believe everyone else's hot air, gross income was higher than any other sector but margins are still lower than for any other discipline:a disappointing 8.7 per cent.

Given the youth of the agencies, without all the lard carried by more traditional agencies, you'd expect digital shops to be leaner and meaner and more efficient.

Clearly the general lack of ingrained management expertise across the sector means that the businesses are not being run at their optimum to take advantage of the current (and surely finite) opportunities to steal a march on traditional agencies.

I guess it would be interesting to see the performance of digital outfits in established agencies with this great management experience - albeit in a radically different environment. My hunch is that they would be at least on a par and possibly even worse.

The point she misses is that digital is harder and more labour intensive to develop. Most traditional guys can produce creative assets in their sleep, I used to. Digital doesn't work like that.

Imagine the work involved in developing a new ad format or actually building a new shop concept. It is tough, requires more people and goes wrong more often. For all the multi discipline T-shaped people it will only increase.

On the flip side digital media is, in most instances, much more efficient than traditional at reaching, selling and managing relationship with audiences. Maybe we need to think about different remuneration models.

Tags: claire beale Willott Kingston Smith Agency Performance Giles Rhys Jones
online ad efficiency
]]> thu, 06 Dec 2007 12:44:19 +0100 tag:ziki.com,2007:/article/5633458 gilesrhysjones: Making Money Out Of Smokin': A nice idea from the Ogilvy CRUK team:"When the smoking ban came into.. http://tinyurl.com/2xp7tm http://twitter.com/gilesrhysjones/statuses/465241922 gilesrhysjones: Making Money Out Of Smokin': A nice idea from the Ogilvy CRUK team:"When the smoking ban came into.. http://tinyurl.com/2xp7tm]]> mon, 03 Dec 2007 13:47:43 +0100 tag:ziki.com,2007:/article/5582366 Making Money Out Of Smokin' http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/194348212/making-money-out-of-smokin.html A nice idea from the Ogilvy CRUK team:

"When the smoking ban came into place in July Ogilvy collected as many newly unemployed ashtrays as pub landlords across London would donate.

They then asked renowned designer Anthony Stern to recycle them into flower vases.

If you would like to own one, either to sadly commemorate, or celebrate the advent of the great indoors you can now bid for one on ebay.

All proceeds from the sales of these unique items will be donated to Cancer Research UK. To be recycled into research into preventing, treating and curing cancer. "

Disclosure: I work for Ogilvy but was not involved in this project

Tags: CRUK giles rhys jones ogilvy
]]> mon, 03 Dec 2007 13:42:23 +0100 tag:ziki.com,2007:/article/5583003 gilesrhysjones: Digital vs Interactive: One and the same or two different beasts? Many people in the advertising i.. http://tinyurl.com/3dtdoj http://twitter.com/gilesrhysjones/statuses/454625922 gilesrhysjones: Digital vs Interactive: One and the same or two different beasts? Many people in the advertising i.. http://tinyurl.com/3dtdoj]]> thu, 29 Nov 2007 15:48:26 +0100 tag:ziki.com,2007:/article/5582367 Digital vs Interactive http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/192378098/digital-vs-interactive.html One and the same or two different beasts? Many people in the advertising industry use the words to mean the same thing. I am one that happily used to switch between the two. Recently however it seems they are clear delineations being made. Now depending on what particular area of advertising and what point you have to make to differentiate yourself from the competition doing "digital" or "interactive" can actually be used as an insult.

Here are afew definitions I have picked up:


  • digital = just the channels we deliver in
  • interactive = specialist agency
  • interactive = everything we do should have some form of interaction with our audience, therefore eveything we do is "interative"
  • digital = craft
  • interactive = strategy
I would be interested in any other thoughts...

Tags: giles rhys jones digital vs interactive
]]> thu, 29 Nov 2007 14:21:53 +0100 tag:ziki.com,2007:/article/5583004 av system http://www.flickr.com/photos/gilesrhysjones/2002210427/

gilesrhysjones a posté une photo :

av system

]]> tue, 13 Nov 2007 17:01:07 +0100 tag:ziki.com,2007:/article/5213577 Facebook Ad Model - The New Google? http://feeds.feedburner.com/%7Er/InteractiveMarketing/%7E3/183198877/facebook-ad-model-new-google.html it's a tough gig being facebook; you are caught between a passionate user base who assume you are a public service, who react badly to any commercialization and business partners/shareholders who require some sort of ROI.

i guess their new ad model is an attempt to steer a course between these two conflicting groups. there is alot of chat about this on the message boards and blogs and it seems to be edging towards condemnation, based around big brother and rights from its largely student US base, but not a small amount of admiration too.

i don't think this will be an advertising panacea and they have not done a google. google fundamentally changed the market by defining the market as a "when" not a "who". demography means little when someone is actively searching for your brand or product. facebook have not really changed the market to this extent but none the less done something interesting.

i am a big advocate of advertising being relevant, the audience then selecting to bring it in, and ultimately recommending.

with facebook ads they allow brands to be much more targeted than any main stream and possibly broadcast digital media, they enable the audience to hand raise, be advocates and it spits out some fantatsic learnings. this really put the onus on brands and advertisers to have something useful/interesting/amusing to say/do. nothing earth shattering, the are just doing what we have always tried to do but better.

beacon is however quite interesting. as online you don't exist, you have to write yourself into being. you are define by your friends, your comments and your wall posts. some brands have tapped into this by providing social media apps to allow this. fb have taken this to a new level and turned it commercial: you see a brand you like on another web site and click the beacon button to add to your profile as a brand supporter.

facebook ad model giles rhys jones google vs facebook
]]> sun, 11 Nov 2007 19:47:10 +0100 tag:ziki.com,2007:/article/5175236 utility http://www.flickr.com/photos/gilesrhysjones/1854722273/

gilesrhysjones a posté une photo :

utility

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gilesrhysjones a posté une photo :

top 16 side

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middle middle 27

]]> sun, 04 Nov 2007 13:09:30 +0100 tag:ziki.com,2007:/article/5065156 middle middle 27 - corner http://www.flickr.com/photos/gilesrhysjones/1854696783/

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middle middle 27 - corner

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middle front 21

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