HERBERT WATERS

With the federal government not capable so far to resolve the debt ceiling debacle that could induce another market downturn, small business entrepreneurs and solo medical and dental providers should search for cost-effective Internet Dental Marketing to continue the flow of inbound patients as well as start stocking up on everyday essentials that could become scarce, resulting in a soaring inflation for materials such as bandages, gauze, Novocain, painkillers and emergency medicines.

Helmut Flasch, a business and Dental Office Marketing consultant and CEO of Doctor Relations, Inc., a health and dental consulting venture located in the Woodland Hills vicinity of Southern California. Helmut Flasch, a business and dentist advertising consultant and CEO of Doctor Relations, Inc., a health and dental consulting venture located in the Southern California's San Fernando Valley. Flasch says that the U.S. dollar is being devalued at an astonishing pace because money is being printed on paper without the backing of gold or silver, and if the market collapses, it will be worthless.

“The United States had been good throughout the go-go ‘90s. Individuals had jobs and additional income. Now they have debt, joblessness and inflation. Never did a country look so good just before it went bust and the America is no different, sadly,” states Flasch. He encourages healthcare professionals to take stock of their medical and dental stock and get a healthy supply of necessities to keep, such as gauze, painkillers, bandages and packages of non-perishable food supplies. Flasch maintains that building a supply stock is akin to getting into a heavy jacket if it is expected to snow and that prepared medical and dental providers will be able to support their practices during a damaging financial collapse.

“Medical and dental issues do not schedule themselves according to the ups and downs of the market; they happen regardless, and that eventually causes someone to get medical or dental attention before the problem gets worse. Whether there's a market crash or not, you don't want to turn away your patient simply because you ran out of Novocain,” says Flasch. He indicates that a dentist who has prepared for a possible crash by stocking up on supplies will take the market share as opposed to dentists who failed to prepare and find that they are unable to either secure or afford the things needed to keep their practices running.

Mr. Flasch also counsels that dentists and doctors need to continue to market themselves to retain public visibility by participating in community instead of using traditional dental advertising. He states that during tough economic periods, people tend to band together. Itwon't do you any good to be a loner right now. You will have to work with people in the community who can promote you because rates for a standard marketing and advertising campaign will be cost-prohibitive. Community engagement is marketing at a nominal cost because it involves a word-of-mouth push in your favor in lieu of an more costly radio spot." He concludes by saying, “This is the best way for people to prepare in case there is another market crash. There is no such thing as inclement weather, only poorly thought-out preparations for it.”

Learn more knowledge dental advertising ideas in Helmut G. Flasch's book, “Double Your Business but Not Your Troubles”.