Jean Francois Keyser

Electronique Marketing Manager @ Enzo Life Sciences

Strasbourg

France

jeff.keyser.fr

“Communication, Internet, je suis votre homme ! ”

Depuis toujours plongé dans la technique et l´informatique j´ai cru que la science était ma voie. Après quelques pas dans la recherche, j´ai découvert que ma vraie passion était l´innovation et la créativité.

I'm open to job opportunities

RESUME

Electronic Marketing Manager at Enzo Life Sciences

Experiences

Enzo Life Sciences : 09/2008 - Present
Electronique Marketing Manager
MP Biomedicals : 01/2007 - 09/2008
eBuisness Manager
Online Marketing management & eBusiness developpment.

Email Blast creation, realization & follow-up (recruitment + fidelization)
Search engine marketing - SEM (planing, optimization & follow-up)
Search engine optimisation - SEO
E-advertissement (Banners / trafic generation)
Developpment of new eCommerce functions (Definition of needs & project management - international multi-skills team located in different continents)
Total site refresh to match corporate guidelines
New media studies and developpment (Viral marketing, RSS marketing)

Overall Business : >$1M, + 35% growth
MP Biomedicals : 01/2004 - 12/2006
Europeen Communication Manager
Definition & implementation of Marketing Communication plans of the european division of the company.

Management : Project teams of 4 people (Grafic Designers + Product Managers)
Budget : 1.5 million €

Also acting as Biochemicals Product Manager (overall business of the range 3 M€)
Qbiogene : 01/2002 - 12/2004
Marketing Special Projects Manager
Management of projects to increase the company communication capabilities.

Email blast, CRM (Customer service, Marketing, sales forces, technical support)