Jeff Klein

Webmaster @ JLK Interactive, Inc.

Delray beach

United States

Bio
Keywords

My name is Jeff Klein and I am a certified and award winning web designer. I currently work for NCCI Holdings, Inc. in Boca Raton, FL as their Webmaster. In addition, I have my own web design and search engine marketing company called Power Play Marketing.

Among my many web projects, I am the Webmaster for the Official Web Site of Duke Basketball Coach, Mike Krzyzewski, CoachK.com

I live in Delray Beach, Florida with my wife Tricia, our daughters Taylor and Addison, and our dog Casey.

I graduated from, and played college basketball at, Goucher College in Towson, Maryland. I then graduated from the University of Miami with a Masters degree in Sports Marketing.

RESUME

• Seven years of internet marketing experience including paid and organic search engine marketing
• Certified Search Engine Marketer, Google Adwords Professional, Yahoo! Search Marketing Ambassador, Certified Usability Analyst
• Award winning Web Designer with seven years of progressive computer experience
• Expert knowledge of search engine industry including current trends, web properties and vendor products

Specialties
Search Engine Marketing, Internet Marketing, Lead Generation, Online Marketing Strategy, Search Engine Optimization, Web Usability, HTML, PHP, ASP, JavaScript, CSS, Photoshop

Experiences

JLK Interactive, Inc. : 01/2006 - Present
Webmaster
• Manage network of web sites specializing in affiliate marketing.
• Achieved Top 10 natural rankings for competitive key phrases on top tier search engines (Google, MSN, Yahoo).
• Optimized both on and off-page factors to achieve high search engine rankings.
• Managed pay per click campaigns (YSM, Google AdWords) to drive targeted traffic and meet ROI goals.
NCCI Holdings, Inc. : 2002 - Present
Webmaster
• Perform Webmaster duties including web design, user interface design, and information architecture.
• Design and implement common user interface standards, usability guidelines, and development methodologies.
• Research and utilize best practices in usability and design to ensure optimal site performance and user experience.
• Manage eprise content management system for organization with 800+ employees.
Lens Express Inc. : 2000 - 2002
Web Architect
• Responsible for Search Engine Marketing campaign with budget of over $1,000,000
Campaign consisted of paid and organic search engine marketing efforts including:
o Pay Per Click advertising (Overture, FindWhat)
o CPM based keyword search advertising (Google)
o Keyword based banner advertising (Yahoo and AOL)
o Shopping / product feeds (MSN)
• Coordinated alliance partnerships and created co-branded web sites for Quixtar.com, More.com, and PlanetRx.com
• Utilized leading analytics tools including WebTrends, DoubleClick, WordTracker and WebPosition Gold to monitor rankings, conversion, and other metrics.
• Increased visits over 300% to more than 2,000 per day.
• Helped grow Web site revenue 300% to $4 million in 2000.
The Automark Group, L.L.C. : 09/1999 - 03/2000
Web Developer
Florida Panthers Ice Ventures Inc. : 01/1998 - 08/1999
Director of Marketing

Education

University of Miami : 01/1995 - 12/1996
M.S.Ed.
,
Sports AdministrationAward of Academic Merit
Goucher College : 01/1991 - 12/1995
BA
,
CommunicationsDegree with Distinction, Honors in Communications