Jonathan Nafarrete

Greg Sterling’s Local Framework

Greg Sterling has written an interesting post: “We Need a New ‘Local’ Framework,” presented with some graphic illustrations. Products, services, it doesn’t really matter; e-commerce is a fly on the posterior of an elephant. That “elephant” is the local market… The Internet is fundamentally a research tool that helps people decide what to do and where to spend money — offline… the ad infrastructure (and tracking) and advertisers themselves (be they large or small) haven’t caught up to consumers. The ...
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