Jeff Fisher LogoMotives engineers innovative graphic identity solutions in helping businesses and organizations to get, and stay, on the right track.
Fisher's book, "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands " was released by HOW Books in late 2007. His first book, "The Savvy Designer's Guide to Success," hit bookstore shelves in late 2004.
Specialties
In addition to providing identity design services to businesses & organizations, Fisher is an author, magazine writer, & lecturer - often speaking to high school & university classes, design organizations, & business groups about identity, design & marketing.
Fisher has been published in HOW, Designer (UCDA), ASMP Bulletin & other publications. Writings have been posted on the sites CreativeLatitude.com, No-Spec.com, Graphics.com, biznik.com, his blog - bLog-oMotives - & elsewhere.