Lorna Li

f you ask search engine optimization (SEO) experts how they get their site changes through the IT department, before they give any response, you will hear some form a groan – because it's challenging! But you can pave the way for a smoother ride by getting everyone on the same page with in-house SEO training. The traditional approach is for an SEO to make a very specific request to IT, then IT meets, discusses it and rejects it for various reasons. Then the SEO grumbles in frustration.