Matt Dickman

The Face of Facebook Global Report - Q4 2008

First off, let me apologize to you for not publishing this monthly as promised. It was taking me around 15 hours to compile and edit the PDF each month and it was just overwhelming. I'll keep publishing it on a ... Read more

Five big social media contradictions and how to manage them

What's fast to build, slow to grow and needs constant attention? No, not a Chia Pet. It's social media! I've given this post a lot of thought over the past couple of months as I talk with executives and marketers ... Read more

Two tips on building microidentity

Little things are the new big thing, right? Well, in keeping with that notion, I wanted to share a couple of little tips on online identity. Whether you're a blogger or a corporation, these two items go a long way. ... Read more

The age of Facebook vs. MySpace: January edition

What does the real population of Facebook look like? How does it compare to MySpace? This is the latest edition of my look at social networks and their populations from a marketing perspective. All numbers in this post are US-only ... Read more

Noontime Web Video Revitalizes Lunch at the Desk - New Yo...

Interesting look at the fact that web video is keeping people around their desks for lunch.

Ad Houses Will Need to Be More Nimble - WSJ.com

WSJ look at shift demands on ad agencies to use the web and data to reach customers more effectively and deliver more value.

2008 Web Predictions - ReadWriteWeb

Great collection of predictions from RWW

Blogging’s a Low-Cost, High Return Marketing Tool

The NYTimes looks at blogging as a small business marketing tool.

Facebook Social Ads Need an Opt-OutShare (Inside the Mark...

(unknown) says: I was thinking about this issue whilst traipsing around Connecticut on the holidays, and I think it underscores some general principles of marketing advertising that apply across all media. There are at least 3 levels, all of which ... Read more

Valeria Maltoni: Coca Cola The Tale of Two Christmas Stor...

(unknown) says: A little late on this one, but I prefer the first ad...by far!

Facebook Social Ads Need an Opt-OutShare (Inside the Mark...

(unknown) says: Oh, along with marketers polluting every medium to date--many people (consumers, co's, nations) have polluted the planet. And look how DIRE we let that situation get. So it follows that humans have a propensity to pollute...better we're mindful ... Read more

Facebook Social Ads Need an Opt-OutShare (Inside the Mark...

(unknown) says: “I'm just thinking that if this grows we each may be unknowingly popping up all over the internet as advertisements to people who may or may not have any interest in the product or service at hand.” Um, ... Read more

MattDickman: @swoodruff I hate to burst your bubble but I...

MattDickman: @swoodruff I hate to burst your bubble but I got an iPhone for Christmas. Still run a BlackBerry too though.

MattDickman: @swoodruff LinkedIn has failed me in that re...

MattDickman: @swoodruff LinkedIn has failed me in that regard. They make it way too hard to engage outside of the Answers stuff. Keep me posted on it.

MattDickman: @jimkukral I saw @WEWS use their Twitter lan...

MattDickman: @jimkukral I saw @WEWS use their Twitter landing page in a news channel promo last night. Now they need to get in the conversation here.

MattDickman: RT @techczar: An update on the Cleveland Sta...

MattDickman: RT @techczar: An update on the Cleveland Start-Up Week-end, brought to you by TechCzar Notes http://www.techczar.blog.com