Michael van Laar

Senior Consultant @ tensor c interactive gmbh

Nürnberg

Germany

“Marketing Consultant, Marketingblogger, correspondence student and musician”

Marketing and PR professional with profound experiences in branding, classical advertising, dialogue marketing, online marketing, public relations and web design.

At the B2B marketing agency tensor c in Fürth, Germany, I work as a Senior Consultant. In addition I do an extra occupational correspondence course in economics at the FernUniversität in Hagen. When I can find some time beside my course of studies I am a passionate musician.

In my (German-language) weblog Marketingblogger I write about effective branding and efficient corporate communications. The wide spread of issues ranges from marketing and PR basics to current advertising and marketing trends.

In my new (German-language) weblog Selbstmarketing-Praxis I write about self marketing, image cultivation, reputation management and networking - both on the Internet and in "real" life.

Experiences

tensor c interactive gmbh : 10/2007 - Present
Senior Consultant
At the B2B marketing agency tensor c in Fürth, Germany, I work as a Marketing Consultant.
WaveLight AG : 09/2005 - 09/2007
Marketing
I attended to all corporate identity issues of the German medical device specialist WaveLight, with special focus on corporate design, as well as to image communication and internal communication.
portamundi GmbH & Co. KG : 12/2001 - 08/2005
Marketing and PR
I was concerned with marketing and public relations for the communication agency portamundi. This included all kinds of marketing and PR for the marketing/advertising service portfolio as well as for the enterprise content management system contentXXL.

Education

FernUniversität in Hagen : 09/2002 - Present
Economics
I do an extra occupational correspondence course in economics at the FernUniversität in Hagen. Thematic priority: Marketing

Michael van Laar