Loading ...
Yesterday I had proof that more is better.
That promoting yourself horizontally is more effective than doing it vertically.
And that the thicker you spread yourself, the wider your reach.
We all have our Facebook accounts, Twitter accounts, Flickr accounts, we have Squidoo lenses StumbleUpon pages, we share our del.icio.us pages and the younger amongst you might even have MySpace pages (mine’s neglected). This week I finally got myself on Friendfeed although I’m a little lost on that one.
The one I had left for dead was LinkedIn. It seemed a little too staid for my tastes. Almost 1.0 in its formality.
With LinkedIn, you link with people you actually have a working relationship with, so the big players in “real life” have a natural advantage as they simply have more clout here.
Because of this, and because I was focused on other areas of connectivity, I had been ignoring LinkedIn for long enough for my Pro account to expire.
Then two days ago, I updated it and within 24 hours, I was contacted by none other than the offices of Leo Burnett in Turin.
Just goes to prove that the thicker you spread yourself, the tastier you are.
