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I had another confirmation yesterday about the capacity for Israel of becoming a world class producer of media content. A 25 years old Israeli by the name of Eric Lerner has been chosen by Coca Cola to produce their ads for the Beijing Olympics.
This is probably of the best thing that could happen to him. You can watch the ad below it's pretty cool and refreshing.
Eric studied in Betzalel one of the most prestigious art school in Israel.
I am certain that generation Y, spending their days in watching international tv shows, playing games with non Israeli over the web, surfing on Facebook or Myspace are being inspired right now in creating the next big thing. Without even being aware of it. This is happening now and will happen even more in the future.
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