Organic Frog

First of all I would like to apologise for the lack of content on the blog over the last few months. I have always said that being busy is not an excuse but hopefully the lack of motivation could be one?

If they are a few people that haven’t deleted my feed on their RSS aggregator, I wish you all the best for the New Year.

Today I want to talk about a campaign that I don’t get. I’ve seen the creative below in London last November I think and it reinforced what I thought about Pierre Cardin: What a weird brand this is.

Pierre Cardin is for me the typical example of a brand without a position and therefore not being able to think about long terms perspectives.

Here is the problem on one hand you can’t pretend to be a luxury brand and on the other hand being sold at Lillywhites. It shows us how crucial the need for a solid distribution strategy is. No brand campaign will fix the harm made to them. When you have a look at their website it shows how hard it is for some brands to keep innovating in the way they communicate. Please Pierre Cardin, you have to react; you are a part of the French heritage!