Organic Frog

“I’m encouraging young people to become social business entrepreneurs and contribute to the world, rather than just making money. Making money is no fun. Contributing to and changing the world is a lot more fun.” - Muhammad Yunus

I have recently discovered Muhammad Yunus (Nobel Peace price 2006 and founder of the Grameen Bank) work via Philosophie Magazine and I think it should be a must read for everyone working in marketing! It is indeed very rare to have someone having an in depth analysis and balanced view on modern capitalism. Muhammad Yunus offers new perspectives and help us to see beyond classic capitalism.

His model, ‘Social Business’, isn’t just about profit and is developed around three main phases: social objectives, community ownership and non-profit distribution.
“A social business is driven to bring about change as opposed to profit driven. Although from a strictly capitalistic perspective it seems foolish to pursue a goal other that profit, social businesses aim to meet certain social and environmental goals. The Grameen bank is an example of a business that combines two of these business models into one; it offers social services and goods to the poor and in addition is owned by the poor.”

If you want to find out more about Muhammad Yunus work, you can watch the lecture he gave at Google below.