Ziki - Paul Rushing's last published content

Next Generation of Dealer Services Scams – Social Media Training

Sat, 19 Dec 2009 21:37:39 +0100

Social media is a very hot topic and now it appears that every wannabe trainer and even a few well respected ones are jumping on the band wagon to teach dealers social networking and social ...

Website Providers Social Media Fail

Sat, 19 Dec 2009 21:37:39 +0100

Who put that there? Using social media to promote your business and products you sell is the craze today. Everybody is talking about it and a few are doing really well with it in the auto ...

SEO and SEM Potential Vendor Checklist

Sat, 19 Dec 2009 21:37:38 +0100

This year I have encountered a significant increase in the amount of companies fighting for the “new” advertising expense dollars of search engine optimization (seo) and search engine marketing (sem). Two years ago, even a year ...

Not Another Automotive Social Network?!?!?

Sat, 19 Dec 2009 21:37:38 +0100

The automotive social networking space has a new entry. Jeff Kershner over at DealerRefresh is adding a forum to his already popular blog. This is a welcome addition to the already fragmented automotive social networking ...

Automotive SEO – Conference Wrap Up

Sat, 19 Dec 2009 21:37:37 +0100

The “Automotive SEO Exposition” held this year in Washington DC was a huge success. Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions. The ...

All Digital Dealer – Not a Myth

Sat, 19 Dec 2009 21:37:35 +0100

Some dealerships are redirecting the marketing spends while others are just holing up trying to survive. One of the dealers I work with shared their strategy with me and it was what dealers in this ...

New to Selling Cars – Tips to live by.

Sat, 19 Dec 2009 21:37:35 +0100

I can still remember what it was like when I first got into the car business. I was fresh out of the Army after completing a three year enlistment. This was almost 20 years ago. ...

Will Online Networking Sell Any Cars?

Sat, 19 Dec 2009 21:37:33 +0100

Networking is a critical aspect of business. From dealer 20 groups, business after hours and the morning coffee shop huddle found at every java house in America. So it amazed me when I read an ...

Automotive SEO – Facts and Fiction

Sat, 19 Dec 2009 21:37:33 +0100

Dealers are being forced to compete not only with each other online but also lead generation sites, affiliate sites, Tier II Regional Marketing and Tier I OEM marketing. This creates a virtual battle field for them to navigate especially when they are forced to make decisions about things they do not understand such as search engine optimization.

Automotive SEO – Benefits of the Long Tail

Sat, 19 Dec 2009 21:37:31 +0100

Automotive SEO can be perplexing for many and there are many conflicting opinions on what are the most important aspects. Some weight links as the most important aspect and other claim content is what wins at the end of the day. Very rarely is site structure discussed and that may be because no one is really doing that well other than on site link optimization.

Vegas Trip Recap – Drivingsales Executive Summit

Tue, 20 Oct 2009 05:39:25 +0200

I returned from Las Vegas after 5 days of work and travel. It is hard for me to believe that Las Vegas and work are even in the same sentence for me. It was four days of meetings with other activities interspersed. The reason for the trip was to participate in the Drivingsales Executive Summit where I was placed on a panel with two of my competitors. Below is a clip from the event. Overall the trip and conference participation ...
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The delicate balance

Sun, 11 Oct 2009 17:18:17 +0200

As I am finishing the last few things needed for my trip to Las Vegas, for business, other things keep popping up that do not relate to the trip. Questions from employees, family issues and of course the request for me to grab certain things while there. Due to the way my business works and the systems I have in place all will be fine there, I can manage a melt down from anywhere in the world in that regards. ...
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Another Gift – Asperger’s Syndrome

Thu, 08 Oct 2009 00:51:12 +0200

Our family was delivered another gift yesterday. We learned that our seven year old son has Asperger’s Syndrome. As a family we have been perplexed by his behavior and this diagnosis explained it all. Asperger’s is a form of Autism. As a parent it was a shock, more so than when our four year old was born with a cleft lip and palette. Doing research on this condition, notice the non use of the word disease or affliction, I have ...
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Persistence – Is it worth it?

Sun, 04 Oct 2009 00:28:27 +0200

To many times in our lives we are faced with some very mundane things. In business starting a new enterprise can be an exhilarating experience but at the same time there is a period that Seth Godin coined as “The Dip” , that is where the grunt work takes place. It is point where labors outweigh the rewards. This is where many things can fall apart, not just in business, the analogy can be drawn into anything we try to ...
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Some things just aint so…

Fri, 24 Apr 2009 03:15:01 +0200

I may have been overly vocal about certain things in the past. One thing that kind of set me back was when an automotive SEO consultant accused me of “defaming” him when I pointed out in an automotive seo post that some of the things he was claiming were false and misleading and I still stand by that. I then critiqued some of his other automotive seo practices and pointed out that he has a somewhat shady past that he ...
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The Next Step – My New Office

Wed, 08 Apr 2009 07:20:22 +0200

My business has grown beyond the point of being able to manage it from my home office. So I have rented my new space. I have eight employees with 6 being local so it was an overdue need. I will slowly start the transition over the next few days and be fully in by Monday. This is a big step for us and I am already glad we made it.

I Made the Twitter Top 1000 – and….

Tue, 31 Mar 2009 06:29:35 +0200

A good friend of mine pointed out to me that I am in the top 1000 twitterers based on my number of followers at Twitterholic.com (#934 as of the date of this post). My twitter ranking may go up but more than likely it will go down. Why? Because twitter is a way to engage others and sheer numbers is not the answer to building a relationship. Actually I have found that following to many people has made it more ...
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A Week of Travel – The drive that would never end

Sun, 29 Mar 2009 05:15:50 +0200

I just got back from a week of travel. Met up with some people who until now I have only met virtually. I met with clients in North Carolina. Friends and future business partners in DC and a great online friend and biz partner in NJ. The entire trip revolved around automotive SEO and how to help more people find car dealers websites and offerings. This is pretty boring to most people but that is how I earn my living. ...
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2008 is in the Books – 2009 time for New Beginnings

Thu, 01 Jan 2009 21:54:19 +0100

2008 was a crazy year for me personally and I am really glad it is over. It was a very fast year and I experienced many trials and triumphs. The best thing about experiencing these things is it allows me to reflect back and look for ways to improve personally and professionally. On a personal note I lost two very dear family members last year my grandfather and niece. Neither loss was a surprise nonetheless it still does make either ...
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It is like deja vu all over again….

Sat, 13 Dec 2008 03:05:46 +0100

The auto industry sure has a long way to go in learning about blogging and making false claims. The sad thing is it is not the dealers who have problems with it, yet. It is the automotive vendors who sell online solutions to dealers who have built thier business on a house of cards. The thing it appears to me if they say it often enough with enough conviction they start believing it themselves. In a recent post at drivingsales.com ...
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Want your own business card?

Sun, 17 Aug 2008 03:13:40 +0200

A few of the benefits of having your own online business card -

Your clients and business partners can give testimonials.
Point people to other places that concern you.
Show off anything you wish to brag about.
Post your resume’ for others to view your qualifications.
It’s yours and does not belong to anyone else. Forever!!
See more benefits here if you want more reason.

If you would like to have me build you a free online business card just like the one you see here all I ask is that your purchase hosting through my affiliate link. Choose the plan for $4.95 per month and use coupon code “wordpress” and you will get the first month free. If you pay by the year you will even get a bigger discount. If you do not have a domain I recommend Godaddy .com and if you use coupon code “oyh3″ (the letter o) the domain cost will only be $7.15 per year. You should get your name with a .com extension, unless you are doing this for a different purpose, the coupon only works on .com domain names.

I will show you how to add your own content or I can add it for you if you can provide it to me all at one time. In the future as this service progresses there will be a charge for updates to content. This special offer is only good for the first 10 people to respond.

I will need from you a personal photo for the left sidebar, where you see my mug, and up to five images to rotate above this text. The personal photo will display best if it is 200 pixels wide, I can resize it but cannot guarantee crispness. The header images should be at least 402 pixels wide x 200 pixels high and will be cropped/resized to meet these dimensions. Several background colors are available or a custom background image can be added.

Forward me your hosting purchase receipt with your hosting login credentials to projects@parushing.com with your images. I can complete the install in 72 hours. If you need additional assistance or have other questions you can call me at 912-266-1629 or 800-357-1793 or send an email to parushing@gmail.com.