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    <title>Ziki - PASCH CONSULTING GROUP's last published content</title>
    <link>http://www.ziki.com/en/pasch-consulting-group+137889</link>
    <pubDate>Fri, 16 Jul 2010 20:48:51 +0200</pubDate>
    <ttl>120</ttl>
    <description>My aggregated content at ziki.com</description>
    <item>
      <title>Automotive Advertising Agency Directory Nominations</title>
      <link>http://www.paschconsultinggroup.com/20100716-automotive-advertising-agency-directory-nominations/</link>
      <description>
        <![CDATA[PCG is compiling&nbsp;a list of the automotive advertising agencies that readers highly recommend.&nbsp; We are requesting&nbsp;that any existing PCG&nbsp;clients or peers in the automotive industry send us the&nbsp;names and website addresses of the very best companies that service car dealers.&nbsp; We are&nbsp;creating a comprehensive, centralized directory of these agencies to make it easy for car dealers to shop for a new automotive advertising agency.&nbsp; If you have direct email addresses to the owners of these companies, please send them along. ... <br/><a href="http://www.paschconsultinggroup.com/20100716-automotive-advertising-agency-directory-nominations/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Fri, 16 Jul 2010 20:48:51 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12677162</guid>
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    <item>
      <title>Swanton Chevy Buick Dealer Picks PCG Digital Marketing</title>
      <link>http://www.paschconsultinggroup.com/20100707-swanton-chevy-buick-dealer/</link>
      <description>
        <![CDATA[PCG Digital Marketing welcomes McNeill Chevrolet Buick in Ohio to their family of growing automotive dealerships.&nbsp; The Toledo Chevrolet dealer has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter. As part of their new strategic digital marketing strategy, McNeill Chevrolet Buick will receive the most advanced automotive digital marketing strategies developed by PCG.&nbsp;&nbsp; Enhancing the dealer’s ... <br/><a href="http://www.paschconsultinggroup.com/20100707-swanton-chevy-buick-dealer/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Wed, 07 Jul 2010 16:41:01 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12637815</guid>
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    <item>
      <title>Columbia Dodge Dealer Selects PCG Digital Marketing</title>
      <link>http://www.paschconsultinggroup.com/20100630-columbia-dodge-dealer/</link>
      <description>
        <![CDATA[PCG Digital Marketing welcomes Dodgeland of Columbia serving Lexington, Sumter, Orangeburg and Columbia to their family of growing automotive dealerships.&nbsp; The Columbia Dodge dealer has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter. As part of their new strategic digital marketing strategy, Dodgeland of Columbia will receive the most advanced automotive digital marketing strategies developed by ... <br/><a href="http://www.paschconsultinggroup.com/20100630-columbia-dodge-dealer/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Wed, 30 Jun 2010 16:11:17 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12615017</guid>
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    <item>
      <title>Fort Worth Chevrolet Dealers</title>
      <link>http://www.seony.com/20100629-fort-worth-chevrolet-dealers/</link>
      <description>
        <![CDATA[Consumers living in Fort Worth Texas have many choices where they can purchase a new or used Chevrolet vehicle. In fact, the number one Chevrolet dealer in the USA is located in the Fort Worth area. Texans love the Chevy brand bowtie on the front grill of their vehicles which makes Fort Worth Chevrolet dealers work in&nbsp;a very competitive market. Well cover the highlights of the 2010 and 2011 Chevrolet lineup and also recommend some of the best Fort Worth ... <br/><a href="http://www.seony.com/20100629-fort-worth-chevrolet-dealers/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Tue, 29 Jun 2010 21:54:28 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12609038</guid>
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    <item>
      <title>2010 Driving Sales Executive Summit</title>
      <link>http://www.dealer-seo.com/20100624-2010-driving-sales-executive-summit/</link>
      <description>
        <![CDATA[The 2010 Driving Sales Executive Summit (DSES) will be held in Las Vegas on October 18-20th.&nbsp; The second annual conference attracts to the top executives from the automotive retail&nbsp;industry.&nbsp; The conference is unique in its format and the subject matter that will be discussed. The event is by invitation only and the Top car dealers across the country will be receiving their invitations in the coming weeks.&nbsp; The 2010 DrivingSales Executive Summit will be held at the Encore hotel, in ... <br/><a href="http://www.dealer-seo.com/20100624-2010-driving-sales-executive-summit/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Thu, 24 Jun 2010 14:06:21 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12587568</guid>
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    <item>
      <title>Automotive Advertising Agency Hosts &#8220;Return To Greatness&#8221; Co-Writer</title>
      <link>http://www.dealer-seo.com/20100623-automotive-advertising-agency/</link>
      <description>
        <![CDATA[Ford Motor Company Executive Clifton Lambreth will be speaking on July 16th at 8:00 am at Mudd Advertising’s Cedar Falls campus. Mr. Lambreth will be discussing his new book, Return to Greatness – Driving the American Dream, in which he reveals the secrets of Ford’s dramatic transformation from near-bankruptcy to profitability. Mudd is a recognized leader in Automotive Advertising and Marketing making this venue a perfect fit for Lambreth. Return to Greatness, which he co-wrote with Ford Executive Patrick Doyle ... <br/><a href="http://www.dealer-seo.com/20100623-automotive-advertising-agency/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Wed, 23 Jun 2010 20:13:42 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12587569</guid>
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    <item>
      <title>Google Reasonable Surfer Patent</title>
      <link>http://www.dealer-seo.com/20100619-google-reasonable-surfer-patent/</link>
      <description>
        <![CDATA[This past week there was a buzz about a patent that was awarded to Google that is being referred to as the Reasonable Surfer Patent.&nbsp; The specifics of the patent reveal that it was filed 6 years ago and awarded in May 2010.&nbsp; The first thing I questioned was the relevance of the patent since so much has changed in the past 6 years in search.&nbsp; The patent data include this text: Ranking documents based on user behavior and/or feature ... <br/><a href="http://www.dealer-seo.com/20100619-google-reasonable-surfer-patent/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Sun, 20 Jun 2010 05:41:16 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12570243</guid>
    </item>
    <item>
      <title>PCG Digital Marketing Welcomes Hartford Dodge Dealer</title>
      <link>http://www.paschconsultinggroup.com/20100617-papas-dodge/</link>
      <description>
        <![CDATA[PCG Digital Marketing welcomes Papa’s Dodge in Connecticut to their family of growing automotive dealerships.&nbsp; The New Haven Dodge dealer has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter. As part of their new strategic digital marketing strategy, Papa’s Dodge will receive the most advanced automotive digital marketing strategies developed by PCG.&nbsp;&nbsp; Enhancing the dealer’s online ... <br/><a href="http://www.paschconsultinggroup.com/20100617-papas-dodge/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Thu, 17 Jun 2010 23:14:47 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12559654</guid>
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    <item>
      <title>Fixed Operations SEO</title>
      <link>http://www.seony.com/20100614-fixed-operations-seo/</link>
      <description>
        <![CDATA[Car dealers who are looking to increase Fixed Operations revenue and leads should download this whitepaper created by PCG Digital Marketing. If you have not been exploiting the profit and revenue associated with a dedicated Fixed Ops digital marketing campaign, there is no better time to start than today. If you need assistance, drop me a line and we can coach you through the process. PCG has a new Fixed Operations marketing package and stand-alone website that may be the ... <br/><a href="http://www.seony.com/20100614-fixed-operations-seo/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Tue, 15 Jun 2010 05:07:20 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12549842</guid>
    </item>
    <item>
      <title>Fixed Ops SEO</title>
      <link>http://www.paschconsultinggroup.com/20100614-fixed-ops-seo/</link>
      <description>
        <![CDATA[Car dealers are often confused at the myriad of digital marketing tools and solutions that are offered to them. Every time I open a trade publication I see a new vendor offering Automotive SEO, Chat, Video Optimization, Social Media and SEM software that claim to make their digital marketing efforts more effective. As PCG Digital Marketing has expanded its own offerings to car dealers, none are more apparent than Fixed Operations digital marketing and optimization. In this case, car dealers ... <br/><a href="http://www.paschconsultinggroup.com/20100614-fixed-ops-seo/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Tue, 15 Jun 2010 02:09:00 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12548979</guid>
    </item>
    <item>
      <title>Fixed Operations SEO and Marketing</title>
      <link>http://www.dealer-seo.com/20100613-fixed-operations-seo-and-marketing/</link>
      <description>
        <![CDATA[It’s no wonder that car dealers are often confused at the myriad of digital marketing tools and solutions that are offered to them.&nbsp; Every time I open a trade publication I see a new vendor offering Automotive SEO, Chat, Video Optimization, Social Media and SEM software that claim to make their digital marketing efforts more effective. As PCG Digital Marketing has expanded its own offerings to car dealers, none are more apparent than Fixed Operations digital marketing and optimization.&nbsp; In ... <br/><a href="http://www.dealer-seo.com/20100613-fixed-operations-seo-and-marketing/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Sun, 13 Jun 2010 18:07:40 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12549847</guid>
    </item>
    <item>
      <title>Groove Toyota in Englewood CO Joins PCG Digital Marketing</title>
      <link>http://www.paschconsultinggroup.com/20100607-groove-toyota-englewood/</link>
      <description>
        <![CDATA[PCG Digital Marketing welcomes Groove Toyota in Englewood to their family of growing automotive dealerships.&nbsp; The Denver Toyota dealer has contracted the Automotive SEO specialsts to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter. As part of their new strategic digital marketing strategy, the Englewood Toyota dealership will receive the most advanced automotive digital marketing strategies developed by PCG.&nbsp;&nbsp; Enhancing Groove ... <br/><a href="http://www.paschconsultinggroup.com/20100607-groove-toyota-englewood/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Mon, 07 Jun 2010 19:07:33 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12548980</guid>
    </item>
    <item>
      <title>Video Thumbnails An Endangered Species</title>
      <link>http://www.dealer-seo.com/20100607-video-thumbnails-an-endangered-species/</link>
      <description>
        <![CDATA[If you haven’t noticed lately, Google search results are showing less car dealer video “thumbnails” that are optimized for year, make and model. Last year, it was easy to load into YouTube a video with the title “2010 Toyota Sienna Chicago” and have the “thumbnail” it show up in the organic search results when consumers searched that “phrase” as long as the video was loaded with optimized description and tags. Today, if you do a year, make and model search ... <br/><a href="http://www.dealer-seo.com/20100607-video-thumbnails-an-endangered-species/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Mon, 07 Jun 2010 16:31:39 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12532486</guid>
    </item>
    <item>
      <title>Automotive Advertising Network Featured in AutoSuccess Magazine</title>
      <link>http://www.dealer-seo.com/20100604-automotive-advertising-network/</link>
      <description>
        <![CDATA[AutoSuccess Magazine, a leading sales improvement magazine for automotive professionals, allocated a prominent two-page spread highlighting the newest automotive digital advertising platform, the Automotive Advertising NetworkÔ (AAN). After its debut during the 2010 NADA convention in Orlando, the AAN has caught the widespread attention of industry experts, digital marketing veterans and dealer professionals nationwide. Developed by industry experts Brian Pasch, Sean Wolfington, David Boice and Ananth Godavari, the AAN is a comprehensive digital marketing and branding platform that utilizes proven ... <br/><a href="http://www.dealer-seo.com/20100604-automotive-advertising-network/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Fri, 04 Jun 2010 22:30:52 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12512898</guid>
    </item>
    <item>
      <title>DealerRefresh and PCG Offer Google Analytics Webinar</title>
      <link>http://www.seony.com/20100603-dealerrefresh-and-pcg-offer-google-analytics-webinar/</link>
      <description>
        <![CDATA[Brian Pasch to lead Google Anaytics and Webmaster Tools webinar on June 22, 2010 from 10:00 – 12:00 noon Google provides a number of free tools that provide a wealth of information to anyone seeking to increase traffic, leads and sales to their website. Google Webmaster Tools, Google Analytics and Google Insights for Search are three tools that are under utilized for Internet Sales Managers. If you haven’t looked at these tools in the past six months, you will be ... <br/><a href="http://www.seony.com/20100603-dealerrefresh-and-pcg-offer-google-analytics-webinar/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Thu, 03 Jun 2010 21:18:42 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12510336</guid>
    </item>
    <item>
      <title>DealerRefresh and PCG Team Up For Webinar</title>
      <link>http://www.dealer-seo.com/20100603-google-analytics-webinar/</link>
      <description>
        <![CDATA[Brian Pasch to lead Google Anaytics and Webmaster Tools webinar on June 22, 2010 from 10:00 – 12:00 noon Google provides a number of free tools that provide a wealth of information to anyone seeking to increase traffic, leads and sales to their website. Google Webmaster Tools, Google Analytics and Google Insights for Search are three tools that are under utilized for Internet Sales Managers. If you haven’t looked at these tools in the past six months, you will be ... <br/><a href="http://www.dealer-seo.com/20100603-google-analytics-webinar/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Thu, 03 Jun 2010 20:48:43 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12512899</guid>
    </item>
    <item>
      <title>Car Dealer Advertising</title>
      <link>http://www.seony.com/20100529-car-dealer-advertising/</link>
      <description>
        <![CDATA[Members of&nbsp;the Automotive Advertising Network receive exclusive leads from their car inventory detail pages for all vehicles they advertise in the national network. That includes having their cars listings on national, regional and local advertising pages. The power of the AAN is based on the national network of pure automotive websites that are dealer centric, brand enhancing and which promote the member dealers main website. Every car detail page clearly indicates the name, address, phone number and website of the ... <br/><a href="http://www.seony.com/20100529-car-dealer-advertising/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Sat, 29 May 2010 17:40:27 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12496266</guid>
    </item>
    <item>
      <title>Automotive Inventory Advertising</title>
      <link>http://www.dealer-seo.com/20100529-automotive-inventory-advertising/</link>
      <description>
        <![CDATA[Member dealers in the Automotive Advertising Network receive exclusive leads from their car inventory detail pages for all&nbsp;vehicles&nbsp;they advertise in the national network. That includes having their cars listings on national, regional and local advertising pages. The power of the AAN is based on the national network of pure automotive websites that are dealer centric, brand enhancing and which promote the member dealers main website.&nbsp; Every car detail page clearly indicates the name, address, phone number and website of the ... <br/><a href="http://www.dealer-seo.com/20100529-automotive-inventory-advertising/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Sat, 29 May 2010 17:12:13 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12496607</guid>
    </item>
    <item>
      <title>Increase Revenue Through Fixed Operations Digital Marketing</title>
      <link>http://www.dealer-seo.com/20100529-automotive-fixed-operations-digital-marketing/</link>
      <description>
        <![CDATA[Car dealers who are looking for new ways to increase profit in a challenging economy are turning to their Fixed Operations departments to generate more revenue. The interesting fact is that most car dealers are not using Automotive Search Engine Optimization (SEO) strategies to increase service and parts sales. This means that the dealers who act quickly will have a long term strategic advantage in the coming years. For many dealers, the prior emphasis for search engine optimization has been ... <br/><a href="http://www.dealer-seo.com/20100529-automotive-fixed-operations-digital-marketing/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Sat, 29 May 2010 07:29:09 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12496608</guid>
    </item>
    <item>
      <title>Fixed Operations Digital Marketing</title>
      <link>http://www.paschconsultinggroup.com/20100529-fixed-operations-digital-marketing/</link>
      <description>
        <![CDATA[Car dealers who are looking for new ways to increase profit in a challenging economy are turning to their Fixed Operations departments to generate more revenue.&nbsp;&nbsp; The interesting fact is that most car dealers are not using Automotive&nbsp;Search Engine Optimization (SEO) strategies to increase service and parts sales.&nbsp; This means that the dealers who act quickly will have a long term strategic advantage in the coming years. For many dealers, the prior emphasis for search engine optimization&nbsp;has been on sales ... <br/><a href="http://www.paschconsultinggroup.com/20100529-fixed-operations-digital-marketing/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Sat, 29 May 2010 06:55:58 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12486078</guid>
    </item>
    <item>
      <title>Google Places Features Explained in Pictures</title>
      <link>http://www.seony.com/20100516-google-places-features-explained-in-pictures/</link>
      <description>
        <![CDATA[In the past few months Google has upgraded the analytics and reporting tools for your Google Maps listing on what is now called Google Places. Since I have been told that web surfers don’t like to read long articles, I will create a quick overview with photos. The data screens have MANY digital marketing implications that can be utilized to refine your marketing investments. That is best done on a one-to-one basis as I look at your Google Maps data. ... <br/><a href="http://www.seony.com/20100516-google-places-features-explained-in-pictures/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Mon, 17 May 2010 02:34:15 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12448861</guid>
    </item>
    <item>
      <title>Google Places Features Explained In Pictures</title>
      <link>http://www.dealer-seo.com/20100516-google-places-features-explained-in-pictures/</link>
      <description>
        <![CDATA[In the past few months Google has upgraded the analytics and reporting tools for your Google Maps listing on what is now called Google Places.&nbsp; Since I have been told that web surfers don’t like to read long articles, I will create a quick overview with photos. The data screens have MANY digital marketing implications that can be utilized to refine your marketing investments.&nbsp; That is best done on a one-to-one basis as I look at your Google Maps data. ... <br/><a href="http://www.dealer-seo.com/20100516-google-places-features-explained-in-pictures/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Mon, 17 May 2010 02:08:36 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12460805</guid>
    </item>
    <item>
      <title>Miami Mazda</title>
      <link>http://www.dealer-seo.com/20100516-miami-mazda/</link>
      <description>
        <![CDATA[Miami consumers are driving to local &nbsp;Miami Mazda dealers in search of finding great deals on new and used cars.&nbsp; The word is out!&nbsp;Buying a Mazda is a cool choice for a new car; imagine driving a 2010 Miata with the top down in Miami.&nbsp; Mazda cars are fuel efficient and at the same time&nbsp;designed to deliver excellent handling and performance. Miami Mazda Dealers Are you looking for a new Mazda in Miami? Your local&nbsp;Miami Mazda dealership can help you ... <br/><a href="http://www.dealer-seo.com/20100516-miami-mazda/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Sun, 16 May 2010 21:22:09 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12460806</guid>
    </item>
    <item>
      <title>Ft Myers Toyota</title>
      <link>http://www.dealer-seo.com/20100510-ft-myers-toyota/</link>
      <description>
        <![CDATA[Pamela &amp; Wilfred Templeton - Ft. Myers Toyota Buying a new or used Toyota in Ft. Myers couldn’t be easier thanks to “The Family Store”.&nbsp; I recently visited Ft. Myers Toyota&nbsp;which is known to local residents as “The Family Store”. I was&nbsp;was introduced&nbsp;to the founder, Wilfred Templeton&nbsp;and the members of the Templeton&nbsp;family.&nbsp;&nbsp;I was impressed with the history of this Toyota dealership&nbsp;and I am very excited about their future.&nbsp; Ft. Myers Toyota in Fort Myers, Florida, has been serving Lee County ... <br/><a href="http://www.dealer-seo.com/20100510-ft-myers-toyota/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Tue, 11 May 2010 01:39:41 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12440237</guid>
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      <title>Rochester Car Dealers Join the AAN</title>
      <link>http://www.dealer-seo.com/20100509-rochester-car-dealers-join-the-aan/</link>
      <description>
        <![CDATA[The Automotive Advertising Network assists local Rochester car dealers advertise their new and used cars on the Internet and connect with ready to buy consumers in the great Rochester area. Some of the most successful dealers in Rochester are reaching more customers for less cost through the Automotive Advertising Network. The Network gives member dealers a national, regional, and local footprint on the search engines so they appear on top of the search results for the vehicles they sell. The ... <br/><a href="http://www.dealer-seo.com/20100509-rochester-car-dealers-join-the-aan/" target="_blank">View full article</a>]]>
      </description>
      <pubDate>Mon, 10 May 2010 04:28:04 +0200</pubDate>
      <guid isPermaLink="false">tag:ziki.com,2010:/article/12429342</guid>
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