publio F De La Rosa

11161 NW 72^nd Ter.   ·   Doral, FL 33178   ·    Publio@comcast.net   ·  (305) 632 0262

A talented and experienced Business Manager with an exceptional ability to generate new business, maintain customer satisfaction, and resolve complaints in highly competitive markets

SUMMARY OF QUALIFICATIONS

• Tenacious in building new business, securing customer loyalty, and forging strong relationships with external business partners.
• Exceptional business acumen with innate leadership abilities to recruit, build and retain top-performing sales clients.
• Capable of providing high impact sales presentations to secure new business relationships.
• Excellent territory growth management skills and leading innovator of product and contract negotiation.
• An ethical professional with a desire to succeed, punctual, polite, and detail oriented with exceeding expectations in team work abilities.

career achievements

PRESIDENT                                                                                            
EDEN FLORAL FARMS                                                                                           1983-2004

• Created a recognized Brand by winning several First Prices from the Holland Flower Council and the Society of American Florist for introduction of outstanding new varieties.
• Designed and promoted the 5 Star Flower brand and gained 7% of the premium flower market in the United States proving capabilities to all wholesalers.
• Procurement: Developed strong relationships with Growers in South America, which assured consistent supply particularly during high demand seasons. Created and implemented Quality Educational Program.
• Logistics: Managed the relationships with cargo agencies; customs, USDA which ensured that there was minimal interruption of the cold chain.
• Consolidated operating costs by 20% via enhancing employee productivity devoid of utilizing additional staff.
• Successfully instructed large classrooms of employees

owner                                                                                                                                2004 to 2005

Cypress Gardens Gift and Flower Shop                                                           Hialeah, FL                                                                                                                                     

• Proficiently augmented the establishment's return customer rate by 10%.
• Progressively relocated the Flower Shop, created a new image as well as a new website with online buying capacity for customer ease.
• Cultivated a new division in the wedding business which generated additional revenue.
• Encouraged stronger relationships with Funeral Homes in order to serve their unique needs and promote increased commerce for the company.
• Grew to be the most reliable order fulfillment contractor for 1-800 Flowers in the area.

real estate investor                                                                                         2005 to Present

Kristina's Homes INC.                                                                                                     Miami, FL

• Skilled at consulting with clients to delineate and analyze their financial situations and develop strategic solutions to further their financial goals.
• Comprehensive knowledge of and experience in leveraging numerous investment instruments in a variety of complex scenarios.
• Proven leadership and team-building skills, coupled with the ability to direct strong teams in managing customer relationships and providing investment services.
• Purchased property in the range of $5 million dollars with a high return rate of 40 to 50%.

Education And Training

bachelor of science                                                                                                                   

San Jose ignacio college                                                                           Dominican Republic

Area of Study: Medical   

additional training

• General business courses, University Of Miami, Miami, FL.