A supporter of the health, ethical, and environmental benefits derived from adopting a vegan lifestyle, Stephanie Redcross is currently the Managing Director of Vegan Mainstream, a marketing firm helping vegan companies increase their customer bases inside and outside the vegan community. Stephanie Redcross has made San Diego-based Vegan Mainstream a destination for vegan firms in need of increased product exposure in multiple markets. Possessing comprehensive technological insight, Stephanie Redcross crafts customized social media and Web 2.0 campaigns for Vegan Mainstream clients. Stephanie Redcross also employs more conventional techniques, including direct mailing and traditional public relations campaigns. Prior to her work with Vegan Mainstream, Stephanie Redcross held a number of positions in marketing with General Electric Company, finishing her time with the corporation as its Strategic Marketing Leader. Stephanie Redcross belongs to the American Marketing Association, the Direct Marketing Association, and Athena San Diego, an organization for professional women in technology. Currently, Stephanie Redcross resides in Southern California. In her free time, Stephanie Redcross stays active by running triathlons, and she often participates in 5K races to support various causes. Also an avid reader, Stephanie Redcross cites Deepak Chopra, Malcolm Gladwell, Junichiro Tanizaki, and Seth Godin among her favorite authors.
- Vegan Mainstream LLC
: 04/2009 -
Vegan Mainstream is a full-service marketing and strategic planning firm catering to the vegan and vegetarian business community. Their website provides free vegan resources and networking opportunities for professionals and business owners.
Leading the companies overall marketing/business development strategy by providing strategic marketing, promotions, advertising and public relations for small to medium businesses that target the vegan community.
- GE Commercial Finance
: 07/2007 -
Strategic Marketing Leader
Lead the development of strategic growth plans with a three employee team and a budget of $300K. Daily management of communication and market intelligence and commercial excellence reporting.
- GE Commercial Finance - Capital Solution
: 01/2005 -
VP Customer Loyalty
Established a global digitized NPS roadmap for 10 GE P&Ls to increase global visibility of customer feedback results, employee/leadership engagement & speed of response to our customers’ issues.
- GE Corporate Audit Staff
: 01/2003 -
Audited Financial & Compliance controls in Asia, Europe and U.S. across capital and industrial business segments with experience in consumer and commercial financing, service agreements, asset management and inventory.
- GE Money
: 01/2000 -
Sr Marketing Manager
Managed six partner/client marketing campaigns totaling 4.2M in production consisting of 15 direct marketing campaigns, three telemarketing campaigns and two Internet marketing campaigns.
- University Of Michigan, Ann Arbor
: 09/1994 -
Political Science & Japanese
Bachelor of Arts (BA)