Axel ADDINGTON

creation dir. & copywriter @ Six Plus One

Bruxelles

Belgium

www.sixplusone.be

“communication / advertising / image & identity / media production / web 2.0”

> Master in history of art & archaeology retrained into creative, copywriter & media producer.
> Rigorous, creative, intuitive, FR/NL/EN/JP, flexible.
> Social, discreet, aware & steady.
> Cook chinese, garden japanese.

Activities :
* Copywriter
* Creative
* Artistic dir.
* Video dir.
* Media production (shoot, edit) : photo, video (news, institutional, documentary)

Happy co-founder of TigerMilk.net (Brussels & Tokyo - 東京陣案渋谷区), an agency into :
communication / advertising / image & identity / media production
広告関係 / ブランヂーイメジ / 媒体の生産

TigerMilk.net is from May 2009 the creative branch of SixPlusOne, the new generation advertising company (www.sixplusone.be)

Experiences

Six Plus One / www.sixplusone.be : 05/2009 - Present
co-founder & free electron
* think tank
* visionary
* trends profiler
* value designer
* art. dir.
* copywriter

Sector : Marketing and Advertising industry
www.sixplusone.be
Ryutaro KANO - 神納龍太郎 : 08/2008 - Present
art. director
ATOMIUM / www.atomium.be : 01/2008 - Present
creation director & copywriter
* Definition & administration of the communication line (corporate)
>>> graphic charter - baseline - reference texts

* Conception, design, copywrite, redaction of the new communication tools (NTIC)
>>> website, social networks
>>> webwatch
>>> analysis, statistic & strategy
>>> prospection (new tools such as iPhone app' & QR codes)

* Conception, design, copywrite, redaction and production of the tools of the communication (B2B & B2C)
>>> brochure & leaflet
>>> fact sheets

* Conception, realization copywrite & production of the advertising supports
>>> TV & radio ad
>>> posters and ad

* Multi media production
>>> audio, video and photo

* Press relation
>>> design, writing and production of the press releases & press files
>>> contribution to the organization of the press conferences

* Media planning

* Joint-management of the partnerships

Sector : Media production - Government Agency - Leisure - Travel & Tourism industry
www.atomium.be
MOSTRA / EuroParl.TV (channel3) : 10/2007 - Present
film reporter / director
As an agency specialising in institutional communication, Mostra offers its clients (European institutions, international organisations, governments, etc.) practical solutions, to help them provide better information to stakeholders and the general public.

* As a film reporter & director I produce different clips for the European Parliament - WebTV (and especially channel 3/ Spotlight)

Sector : Media production
www.mostra.com
www.europarltv.europa.eu
Wide / wide.be : 02/2006 - Present
trends profiler
Strategy - Research - Trend & Content Agency based in Brussels, co-founded by Martine Clerckx & Denis Maigray.

"Who will love what, why & how"
* Description, definition, illustration of trends
* Target profiling

Sector : Marketing research - Strategy
www.wide.be
A2 / a2.be : 10/2005 - Present
communication consultant / coach
Conducted by Marc LERCHS :
* Consultancy in political technologies
* Coaching during crisis management
* Speakers training

Sector : Professional Training & Coaching industry
www.a2.be
TigerMilk.Net : 01/2002 - Present
co-founder
TigerMilk.net is an agency into :

communication / image & identity / media production
広告関係 / ブランヂーイメジ / 媒体の生産

Activities
* Copy
* Creative : (e)marketing, event, buzz, advertising
* Director
* Media production (shoot, edit) : photo, video (news, institutional, documentary)

2 versatile guys based in Belgium (Brussels), part time in Japan (Tokyo - 東京陣案渋谷区)

Skills
Rigorous, creative, intuitive, FR/NL/EN/JP, flexible.
Parti Socialiste / ps.be : 03/2007 - 07/2007
media production / election campaign assistant
* Communication consultant (web/video/graphic design)
* Election campaign staff-assistant
* Cameraman, editor & director : production of video clips related to the campaign (http://www.dailymotion.com/ps_belge)

Sector : Political organization - PR & Communication
www.ps.be
Profirst Intl. / profirst.com : 11/2004 - 11/2007
new media manager
* Cameraman, editor & director : production of video clips related to event, buzz, trailer, report, documentary

Sector : Show - Exhibition - Convention - Event
www.profirst.com
Ciel FM / cielradio.be : 01/2003 - 01/2004
co-presenter
* Radio co-presenter, live on every Wednesday from 9pm 'til 11pm.

Sector : Broadcast Media industry
Cabinet p.HD (architectes) : 09/2000 - 11/2002
archéologue
* Aspect scientifique : études historique, iconographique, archéologique et stylistique de divers bâtiments anciens préalablement à leur restauration : travail de terrain (relevés archéologiques) et en laboratoire/bibliothèque, publication des résultats,

* Aspect technique : modélisation en trois dimensions des relevés de terrain, traitement informatique de photos numériques, création d'images de synthèse (état initial, état projeté), réalisation de base de données diverses, administration et maintenance du réseau informatique interne,

* Aspect administratif : dossiers d'appels d'offres.
Institut Archéologique Liégeois (IAL) : 04/1999 - 01/2000
archéologue (site Méga-Musée)
* Aspect scientifique : fouille sur terrain (collecte et exploitation de données), rédaction d'un rapport final,

* Aspects administratif et financier : co-gestionnaire (subvention de 127.800 €), recrutement du personnel, fiches de salaire, assurances, dossiers médicaux, appels d'offre, etc.,

* Aspect relations publiques : présentation et défense du projet auprès des intervenants (autorités communales et régionales, cabinets d'architectes, entreprises générales), coordination du chantier de fouilles en harmonie avec les autres types d'interventions.

Education

Université de Liège (ULg) : 01/1993 - 01/1998
Histoire de l'Art & Archéologie
* Acquisition d'une méthode de travail basée sur la critique
* Développement de la sensibilité (discours, plan, volume, texture, couleur, timbre)
* Capacité à rédiger
Master 4 ans (D)