Bertrand Duperrin

Enterprise 2.0 is about strategy

Social media within the enterprise suffers from being tools with mass appeal on the web. As a matter of fact, on the web everything relies on people’s will who let their needs drive their actions. One of the main drivers is pleasure and self satisfaction to join a group in order to do what we’re interested in. As people can continue or stop when they want they play the game, because they can decide not to come or leave when ...
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