David Mickelson

A new study finds that blogs can have more impact on purchase decisions than social networks. Blogs provide a trusted resource that may lead to deeper understanding and conversation that influences purchase decisions.

I noticed this recent article from ClickZ about social sites versus blogsites as bona-fide business drivers. It appears that while social sites are great for making connections that may lead to new business development projects, purchase decisions are far more influenced by blogs and content based on personal and business expertise.

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