Didier LAHELY

Creative Director @ BIRTH

Bordeaux & paris

France

anteneo.vox.com

┋Architecture┋Interior design┋Luxury┋Clothing┋Publishing┋Media┋Advertising┋Public Relations┋Marketing

┋A talented ┋creative┋ and brand strategist┋ with 12 years of experience covering advertising, communications, projects management, Motion Graphics and graphic design.

Created his own advertising agency in France in 2000 with a very quick recognition, earned excellent critiques. Interviewed by the French press and television as the CEO of own advertising agency, and projects featured at a number of occasions.

⃣ Value offered ⃣
┋Global communication and management of teams and projects
┋Leading consultancy assignments
┋Strength in making proposals and giving advice
┋Strategic recommendations, definition of budgets, planning
┋Contribution to business development
┋Securing commercial relationships and clientele satisfaction
┋Analysis and management of institutional budget and deployment of projects
┋Good working knowledge of French markets/French Design Touch

Expériences

B I R T H : 01/2007 - Aujourd'hui
Creative resource - Strategy
Freelance
AEDAS : 01/2006 - 01/2007
Artistic Director
4th architecture company in the world, (source: BD World Architecture) AEDAS is well known for its cutting edge designs in a diverse range of markets sectors including civic, commercial, education, healthcare, hotel, integrated casino & resort, residential, retail, museum, pharmaceuticals and transport. AEDAS now employs over 1,700 highly qualified architectural staff in 25 offices across 4 continents including Europe, Asia, North & South America.

Reported to the Chairman; responsible of a team of 1 design manager and 3 designers in Hong Kong office.

My mission was to transform the Graphics Team into a business unit with a target to become an advertising agency/branding consultant as a company of Aedas. Synergy was created through proposing concepts on brand creation, marketing and communications to international clients of Aedas as well as to other external clients. Clients worked with included international banks, hotels, property developers, and charitable organizations.

Prior to becoming a business unit, the Graphics Team under my supervision was in charge of all communication supports of the Hong Kong Headquarters. The team worked closely with the architects and Communications on sponsored and international events and exhibitions in Asia, Europe and the Middle East.
I attracted important clients in Real Estates in India, Dubai, China and Hong Kong. The first quotations was for an amount of HK$900,000.