Jean-Claude MORAND

Je suis ouvert aux opportunités de carrière

Jean-Claude started his career as Finance Executive Director before to follow a marketing and IT path at DIGITAL Equipment Europe as International Marketing Manager BETWEEN 1984 & 1994. As CEO of a 400 employees educational institution, he enjoyed to boost the Gross Margin (+25%) of this entity in less than 2 years. Between 1999 and 2005, he was Corporate e-Business Manager for STMicroelectronics (WW). As such, he contributed to the definition of new marketing approaches involving IT as well as System-to-System process definition with RosettaNet and other XML consortia. One of his focus is e-Marketing including Search Engine Marketing and 1to1 marketing. He played the role of evangelist toward advanced e-Marketing approaches. JC is the author of 4 best seller books targeting VP Marketing,CIO, DSI and other C* level executives covering various aspects of the e-Business and marketing paradigms. Jean-Claude holds a Ph.D. in Management. As a side activity he remains professional ski instructor.

Specialties
- Marketing & IT skills: Interactive Marketing, e-Marketing, e-Business, StoS, BtoB, Web 2.0, Travel 2.0
- Design & implement marketing strategies, programs for new & existing products/services.
- Lead the marketing strategy & planning & build robust and appropriately sized marketing organization.
- Build & support effective lead generation programs to drive significant revenue growth.
- Leader having proven his capability to built, integrate and motivate teams
- Full P&L management

Expériences

• France & Switzerland : 08/2007 - Aujourd'hui
  Professor of e-Marketing and Marketing
  My goal for the next 10 years is to continue to promote new ways of milking the new technologies within a company with an International coverage. I'm looking for a senior position in Marketing and/or IT such as VP marketing, CMO, Marketing Director, CIO, DSI, e-Marketing Director or VP. Ideally, I would like to operate from Geneva (Switzerland), but I will also consider positions elsewhere in the World. I will bring more than 15 years of management experience in the High-Tech and Tourism arena backed by a Ph.D. Result oriented, I can help your organization to boost its business adopting the marketing strategy of the 21st century and at the same time increase dramatically its RONA. Have a look to my profile to get past results than have been often expressed in double digits percent and call me to investigate any fit.
• CYBERSTRAT (Self-employed) : 01/1996 - Aujourd'hui
  Owner
  see http://www.cyberstrat.net
  Under this brand, I mainly act as a searcher, speaker and author or R&D agent to cover topics such as Web 2.0, Travel 2.0, including AJAX, RSS, RIA, Social Networks, blogs, wiki, XML standards, semantic web, Search Engine Marketing, e-Marketing implications on the day to day business with the aim to help the organizations and executives to improve their performances.
  This lead me to publish 4 books (Internet and marketing 1to1 (1999), Le tourisme français et Internet (1999), Cyberstrat (1997), RSS, blogs : Un nouvel outil pour le management (2005 et 2006) as well as several white papers. I'm preparing a new one dedicated to Travel 2.0 and Web 2.0.
  I have no border to operate but I act mainly in the French part of Switzerland & France.
• GEO-DECOUVERTE - Switzerland : 07/2006 - 08/2007
  CEO
  As CEO for this SME, the prime objective was to turn this brick-n-mortar 25 years Tour Operator into a performing click-n-mortar operation using the Web 2.0 and Search Engine Marketing (SEM) approaches. After few months of activity the web traffic increased by 266%. Human resources management has been aligned on the EFQM and Hays standards each employee having an objective clearly defined.
• STMicroelectronics - Worldwide based in Switzerland : 05/1999 - 09/2005
  Marketing Innovation Manager
  Worlwide e-Business strategy definition and implementation including XML based exchanges in this BtoB environment and Interactive Marketing approaches. Creation of an e-Business excellence center in Lugano. Planing, design & implementaton of an Extranet used by 175 customers. Leadership of a set of e-Marketing innovation programs including : RSS, XML, SVG, Dublin Core and Semantic web approaches. Chairman of the e-Commerce expert group for ESIA and alternate board member for the ROSETTANET consortium as well as member of the Marketing committee.
  Based in Switzerland, with operations in Italy, India, France, US.
• CCG : 1995 - 1998
  CEO
• DIGITAL Equipment Intl : 1984 - 1994
  International Marketing Manager
• Hospitals : 1975 - 1982
  Executive Director of Finance

Formation

• Grenoble University ESA - Doctorate in Management : 01/1984 - Aujourd'hui
  Doctorate (Ph.D) in Management, Management (Business Administration), 1984
• ESA Grenoble - DEA in Management Option Information System : 01/1982 - 12/1983
  DEA, Management (Information System)
• Lyon University - DECS : 01/1978 - Aujourd'hui
  DECS, Accounting, 1978