Jean-Michel Fontaine

Profile: Business School + Multimedia Advanced Degree, 12-year experience: B2B marketing and communication for major telephony and computer players / webmarketing + website creation for professionals / consulting / management / multicultural environments / bilingual in French and English.

Specialties
WEBMARKETING: Website optimization, natural indexing, sponsored links, online advertising, affiliation, partnerships...
WEB: Project management (creation, production, management)
PRODUCT DEVELOPMENT: Product documentation specifications, man-machine interface, development follow-up
PRODUCT MANAGEMENT: User manuals, sales brochures, activity reports, market research, product life cycle management, business development and management of OEM partnerships, International fairs organization

Expériences

• Virtua SA : 06/2006 - Aujourd'hui
  Web Marketing Manager
  * Creation and management of Virtua's webmarketing solutions (study, choice, contractual documents, sales brochures, partnerships with key players)
  
  * Advice, search and implementation of innovating solutions
  
  * Acquisition or development of 27 webmarketing clients, among which Banque Cantonale Vaudoise, Bilan, Femina, France Loisirs, Interiman, Le Matin, Provea, Swissfriends, Tissot, Urech
  
  * Fields of competencies : website optimization, natural indexing, sponsored links, online advertising, banner campaigns, affiliation, partnerships...
  
  * Formalization and management of Virtua's external communication (contents for the corporate website, external newsletter, press releases...)
• Jean-Michel Fontaine (Self-employed) : 01/1997 - 08/2006
  Webmaster
  Creation, production and management of the following websites (selection):
  
  - 2003: http://www.efficient-c.com (Efficient Consulting company website)
  - September 2001 to December 2002: http://www.swissvoice.net (Swissvoice company website, in English, French and German).
  - January 2001 to December 2002: http://www.ascom.fr (Ascom group website in France).
  - 2000: http://www.pegeng.ch (PEG company website).
  - Since July 1997: http://www.parler-de-sa-vie.net (website dedicated to French singer-songwriter Jean-Jacques Goldman ; 420'000+ pageviews per month).
  - Since March 1997: http://www.sirima.net (website dedicated to late singer Sirima).
  - Since March 1997: http://www.michael-jones.net (singer Michael Jones’s official website).
• Personal Marketing Consulting : 07/2005 - 08/2006
  Marketing / Communication / I.T. Consultant
  * New external communication policy (posters, brochures, business cards); mail, e-mail, phone prospecting; organization and hosting of the “Place des Affaires” professional fair; resume assessment and writing; interview coaching with customers
  
  * Project Manager for www.CVland.ch (Website conception, development, management): functional specifications, subcontractor management (programmer, web designer), architecture, content writing, development, indexing, updates
• University of Geneva : 02/2006 - 05/2006
  I.T. Consultant
  * Installation, testing, French localization, user training to TeleSage’s SmartQ automated telephone survey software
  
  * Audit, migration of the “Methodology and Data Analysis” group website to the Lenya OpenSource CMS, indexing
• Umanis : 07/2004 - 02/2005
  Senior Marketing Consultant
  * Functional specifications of a Business Object Universe for the Caisse Nationale des Caisses d'Epargne (Paris, Bordeaux).
  
  * Study and implementation of the new Central Customer Datamart for Orange Group CRM (London, Lausanne): Gap analysis, proposal for and implementation of improvements in cooperation with Orange subsidiaries and Orange group, gathering, analysis, definition and implementation of new Business Requirements, coordination with subsidiaries and Group I.T., recommendations.
• Ascom / Swissvoice : 06/1999 - 12/2002
  Product Manager / Webmaster
  As a product manager:
  ---------------------
  * Product Marketing Manager for the “Smartphone” project, IP telephones, router-telephones, analogue and digital routers, SMS boxes.
  * Responsible for all the marketing aspects of the products, from concept to obsolescence.
  * Product Development: Product specifications, man-machine interface, development follow-up.
  * Product Management: User manuals, sales brochures, activity reports, market research, product life cycle management, business development and management of OEM partnerships.
  * Organisation and animation of international professional fairs: Télécom Genève 1999, CeBIT 2000, CeBit 2001, Interop 2001, CeBIT 2002.
  
  As a webmaster:
  ---------------
  Creation, production and management of the following websites:
  * September 2001 to December 2002: http://www.swissvoice.net (Swissvoice company website, in English, French and German).
  * January 2001 to December 2002: http://www.ascom.fr (Ascom group website in France).
• EDT : 12/1998 - 03/1999
  Sales Engineer
  Business development / seeking prospects for EDI solutions; 16 projects detected
• Hewlett-Packard : 12/1995 - 11/1998
  Support Marketing Engineer
  Responsible for the worldwide services associated with network and messaging software:
  
  * Product structure definition,
  * Implementation and deployment of the services,
  * Creation and management of marketing scoreboards,
  * Participation in weekly "best practices" meetings.
  * Participation in worldwide projects (supportability of Internet products, remodelling of the supportability process).
  
  Main results: OpenMail support revenues increased from $ 3.5 M in 1996 to $ 12 M in 1998.
• IBM Direct : 04/1995 - 10/1995
  Campaign Manager Assistant
  * Reporting of the IBM Formation team activities (11 commercial representatives) for the monthly presentation to the Management (consolidation, synthesis and analysis of telephone and postal traffic).
  * Management of 20 undergraduate students (direct marketing operations).
• Grenoble Graduate School of Management : 09/1993 - 06/1994
  Computer Room Assistant
  * Advice and help to users (students, teachers, employees)
  * Management of the Hardware and Software installed base.

Formation

• Université de Picardie Jules Verne (Amiens) : 01/2003 - 12/2004
  DESS Multimedia Information System, Multimedia Information System
• Grenoble Ecole de Management - Grenoble Graduate School of Business : 01/1992 - 12/1995
  Master in Management, Marketing, Communication, International studies
• Yosemite High School : 01/1989 - 12/1990
  High School Diploma