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The Keyright Look & Learn system teaches people to type through direct colour association with a colour-coded keyboard and integrated typing tutor.
Client Objective:
There are many 'learn to type' methods being marketed within the United States. Keyright is one of the few that can claim such rapid learning technology and ease of use.
Although much study was put into the Keyright 'Look & Learn' system, the success of learning through colour association is a very simple, yet effective learning mechanism.
It was imperative that the level of research that substantiated the Look & Learn typing method did not overwhelm the target market. Instead, the process of purchasing the Keyright product had to be simplicity itself, much like the learning method.
The Jericho Project Solution:
To appeal to a US market so saturated by active media, Jericho Project opted for a relatively new advent to the website technology: Speaking characters.
Speaking characters act like a presenter who would appear on a television commercial. In this case though, the character appears on the web page.
Keyright's Look & Learn typing method was the perfect candidate for an instructional speaker to present on the website. Speaking to the user of the benefits of the product and the rapid learning method, the speaker creates a more interactive experience as well, capturing the attention of the user as soon as they hit the site.
With the ability to capture attention quickly, it was also seen as an advantage to place a speaker on another key area of the site, the Buy Page. The Speaker was used to guide the potential customer through the buying process, an area where many potentials quickly lose interest.
Successful Outcome:
Keyright has since experienced a rapidly growing number of customer orders, recorded on a daily basis. The adoption of the new technology also places Keyright in a strategic advantage of the rest of the US competition, promoting simple yet effective cutting-edge methods in learning to touch type.
