Laurent Francois

I'm in charge of the Digital Influence hub at Ogilvy PR Paris. I'm a member of the 360° EMEA Digital influence team.
Recent campaigns
IBM Fight Carbon
http://delicious.com/fight_carbon
Ford Fiesta Love Factory
http://delicious.com/lovefactory
L'Express - L'Odyssée de l'info
http://delicious.com/express3001
I hold a BA in political sciences (Sciences Po Degree), a Certificate in European Studies and a Master's in European Business (ESCP-EAP - European School of Management, Paris/London).
I speak 4 languages : French (native), English (fluent), German (academic level), Spanish (academic level)
Let's go digital !
and more about my digital thoughts right here : http://citizenL.hors-sujet.com

Specialties
digital influence, digital PR, PR 2.0, web 2, corporate communication, branding, politics, public affairs, international management, public relations, advertizing, communication, crisis communication, storytelling, image, reputation management, experience marketing, conversation marketing

Expériences

• Tout Ca Magazine : 01/2010 - Aujourd'hui
  Managing editor
  in charge of the development of this French opinion online media
• IICP : 09/2009 - Aujourd'hui
  Practitioner-Teacher
  I teach to Master's degree students digital influence & social media marketing
• Ogilvy Public Relations Worldwide : 02/2009 - Aujourd'hui
  Head of 360° Digital influence hub - France
  In charge of the 360° digital influence hub for Ogilvy PR France
  
  *development of the 360° digital influence practice
  *new business project management
  *management of digital analysts' team
  *support for European and global requests
  *follow-up of the various on-going engagement programs
  *strategic planning
  *training of Ogilvy consultants and clients
• Ogilvy Public Relations Worldwide : 02/2008 - Aujourd'hui
  360° Digital Influence Strategist
  In charge of the digital influence hub for Ogilvy PR France
  Online & offline word-of-mouth programs
  *developing social media strategies :
  - identifying digital influencers & their expectations
  - conversation monitoring : forecasting opportunities & risks
  - building engagement programs that link relevant influencers with a brand, an institution or a "cause", around a common goal
  - managing communities
  - creating editorial content and storytelling strategy
  *Ogilvy EMEA DI hub coordination and development
  - developing Ogilvy 360° DI network : providing and building common tools, training PR account executives, gathering local and global data, evangelization of global clients, conferences
  - developing DI strategy: from social media monitoring to engagement program + organic SEO
  
  Recent campaigns
  IBM Fight Carbon
  http://delicious.com/fight_carbon
  Ford Fiesta Love Factory
  http://delicious.com/lovefactory
  L'Express - L'Odyssée de l'info
  http://delicious.com/express3001
• Ogilvy & Mather : 07/2007 - 01/2008
  Account Executive
  Project management: definition and execution of clients’ communication goals,elaboration and presentation of creative briefs (TV, digital and 360°), retroplanningand cost estimates
  Global coordination: project status updates, and preparation of international boards (regional comparaisons and forecasting)
  Knowledge management: competitive reviews, trends and best practices analysis
  Branding: analysis of corporates’ identities, evaluation of their core assets and proposition of strategic developments
  Clients: global accounts
• ESCP-EAP Consultancy team : 10/2006 - 06/2007
  Business Consultant - Web 2.0 project manager
  Reshaping of business models
  Re-positioning of businesses
  Strategic advice to build online social communities
  Strategy communication
  Advertizing in Online Social communities
  Web development of corporate blogs
  New media -Web 2.0 (and 3.0)- consultant
• BNP Immobilier : 01/2006 - 08/2006
  Business developper
  Part time job : rental management, contracts, lawsuit, prospection
• French Institute of Athens (Greece) / French Embassy : 01/2005 - 07/2005
  Chargé de mission
  Creation and promotion of the "youth pole"
  Networking
  Partnerships with young Greek artists and cultural businesses (music, streetwear...)
  Organization of special events (festivals, brand launching)
  International meetings
  Public relations
  Mission to promote "Francophonie"
  Conception of a strategic database concerning the Balkan area
• British Council - Policy Unit : 06/2003 - 09/2003
  Assistant-Manager
  Assistant manager at the Policy Unit of Chelmsford Borough Council.
  International partnerships
  Management of cultural events
  Databases

Formation

• ESCP Europe : 01/2006 - 12/2007
  Master (MEB)
  ,
  European ManagementActivities and Societies:
  MEB Class Representative
  MEB Alumni cofounder
• Université Lumière (Lyon II) : 01/2003 - 12/2006
  DU Certificat d'Etudes Européennes
  ,
  European politics, law and economicsDUEE, Diplôme Universitaire d'Etudes Européennes IEP Lyon et Faculté d'Economie de l'Université Lumière Lyon 2. European study degree
  European Law
  Economics
  Foreign relations
  EU / US international relations
• Institut d'Etudes politiques de Lyon : 01/2002 - 12/2006
  Diplome de l'IEP section Internationale
  ,
  Science politique, économieFinal paper (top distinction)
  European Populism ("Populisme d'Europe")
  http://doc-iep.univ-lyon2.fr/Ressources/Documents/Etudiants/Memoires/MFE2006/francois_l/html/index-frames.html
  Scope of study
  Embargo in Ivory Coast
  China : the world's craft ?
  Resolution 1422 of UN Security Council
  Economics and raw material : dutch disease issues
  Activities and Societies:
  Vice-Président du Bureau des Elèves (2004-2005), coordinateur du Forum Mondialisation
• University of California, Los Angeles : 01/2004 - 12/2004
  Summer session
  ,
  Foreign Relations of the USStudy grant Sciences Po/UCLA