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Ziki.com is 2 years old !
Translated from patrick chassany’ s post on April 30, 2008
Two years ago Olivier and I decided to jump and start Ziki.com. Then Jean-Francois and Severine joined us. I have to confess that on top of everything it is a fantastic human experience and I have learnt a lot from this enterprise (and I still now..). This was the first time I started a free service on the internet and in fact it ended up being more complex than I thought; it became clear that free members are as demanding as paying ones. We are just emerging from a long development phase, which was necessary to bring many improvements in the navigation and design of the site; I hope we were successful in bringing to our users a service which is simple to use. Our ambition was to make sure that anyone could access it and use it.
We gave priority to public information over private one, resulting into transparent promotions of some of our members within the network …We gave priority to quality over quantity, access to information over presentation; syndication and synchronization over publishing tools; we gave priority to free networking between members. From the beginning we made choices that were different from other companies but now when we look at what the other social network are doing, we know we were ahead of our time.
Out of the 50,000 registered members, more than 6,000 people and businesses benefit from our visibility, reputation and identity management program on the internet through a free advertising campaign which guaranty them a top ranking on Google.
It took us more than 1 year to understand what motivates people and businesses to be active on the internet, what they expect from a service like Ziki.com and from that experience how to craft an innovative service to fulfill their needs.
Today it is time to go to the next challenge: turning Ziki.com into a viable business. This month we are going to launch our premium service and offer to people and businesses a ranking service payable on an annual basis, which will be a unique offering on the market.
As of today thousands of businesses are not visible on the internet or don’t get displayed on Google search pages. This is what Ziki.com is about: to increase the visibility of businesses on the internet through innovative online services customized for each member.
See you soon on Ziki.com and be visible!
