Matt Dickman

Wrap up and thoughts from Seoul South Korea

It was a whirlwind four days in Seoul this week, so I wanted to share my thoughts on this before I forget. I'm writing this from the airport in Tokyo waiting for my flight back to Newark. First, here is ... Lire la suite

IDG Next Generation Marketing 2008 - Sean Hyun Wook Park,...

Sean presented "It's all about video" to the IDG Next Generation Marketing conference. Sean heads Youtube for the APAC region. Key Takeaways: Youtube follows in a pattern similar to that of TV 50 years ago YouTube's audience is distributed evenly ... Lire la suite

IDG Next Generation Marketing 2008 - Sung Lee, VP MySpace

Sung Lee is the VP of Operations for MySpace in Asia. Her presentation focused on the ways in which marketers should approach social network marketing. Key takeaways: Social networks are bigger than you think People, brands and artists are able ... Lire la suite

IDG Next Generation Marketing 2008 - Kwang-Seop Sohn, Chi...

Kwang works at Chiel Worldwide in their interactive group, "the i". The presentation focused on a case study for Samsung's HAPTIC device. The Haptic looks very similar to the iPhone, but the operating system is unique. Here is a video ... Lire la suite

Noontime Web Video Revitalizes Lunch at the Desk - New Yo...

Interesting look at the fact that web video is keeping people around their desks for lunch.

Ad Houses Will Need to Be More Nimble - WSJ.com

WSJ look at shift demands on ad agencies to use the web and data to reach customers more effectively and deliver more value.

2008 Web Predictions - ReadWriteWeb

Great collection of predictions from RWW

Blogging’s a Low-Cost, High Return Marketing Tool

The NYTimes looks at blogging as a small business marketing tool.

Facebook Social Ads Need an Opt-OutShare (Inside the Mark...

(unknown) says: I was thinking about this issue whilst traipsing around Connecticut on the holidays, and I think it underscores some general principles of marketing advertising that apply across all media. There are at least 3 levels, all of which ... Lire la suite

Valeria Maltoni: Coca Cola The Tale of Two Christmas Stor...

(unknown) says: A little late on this one, but I prefer the first ad...by far!

Facebook Social Ads Need an Opt-OutShare (Inside the Mark...

(unknown) says: Oh, along with marketers polluting every medium to date--many people (consumers, co's, nations) have polluted the planet. And look how DIRE we let that situation get. So it follows that humans have a propensity to pollute...better we're mindful ... Lire la suite

Facebook Social Ads Need an Opt-OutShare (Inside the Mark...

(unknown) says: “I'm just thinking that if this grows we each may be unknowingly popping up all over the internet as advertisements to people who may or may not have any interest in the product or service at hand.” Um, ... Lire la suite

MattDickman: Sitting in Tokyo Narita airport waiting for ...

MattDickman: Sitting in Tokyo Narita airport waiting for my flight back home. I should be there in around....19 more hours. Yikes.

MattDickman: Posting a lot of new content on the blog fro...

MattDickman: Posting a lot of new content on the blog from the IDG Marketing conference in Seoul Korea http://technomarketer.typepad.com

MattDickman: Bad powerpoint is universal, it doesn't matt...

MattDickman: Bad powerpoint is universal, it doesn't matter what language it is in.

MattDickman: Live from IDG Marketing 2.0 and Beyond confe...

MattDickman: Live from IDG Marketing 2.0 and Beyond conference in Seoul Korea, this is Day 1 of 2.