Michael Person

Marketing
• Manage all aspects of website and marketing: releases, online promotions, direct campaigns, tour, trade events, etc
• Develop market research to identify target consumer and understand industry trends to create effective product/site positioning
• Create market/business requirement plans to gain management support and drive technical implementation of critical projects
• Identify, create, and implement strategies to enhance brand awareness, consumer loyalty, and community experience

Management
• Manage internal staff and external engineering teams, content providers, and design vendors
• Develop quarterly and annual product marketing strategies, budgets, and objectives
• Manage projects: create business requirements, track schedule, monitor software testing, and balance resources

Technical
• Intricate experience and know-how of website usability, SEO marketing tactics and online technologies
• Knowledgeable in HTML, PHP, MySQL, XML, Web & Print Graphics, Flash, CVS, MS Office, and much more