Pierre-Eric Jacoupy

Je suis ouvert aux opportunités de carrière

Experience spread across all B2C marketing chain. Focus on team management/team building, business strategy and product management for premium internet services. Additional experience in advertising sales and direct marketing.

Specialties
Business strategy
Marketing B2C
Product management
Leadership
Advertising

Expériences

• France Telecom : 12/2007 - Aujourd'hui
  Audience Development Director
  • Orange group marketing / Advertising Line of Business / Next.Com
  • Design and execute communication & operationnal marketing plan to drive audience & revenues through all NExT.COM services.
  • Manage a team of 5 marketing managers
  • Coordinate communication plan at group & local business unit level.
• Orange Group - NExT.COM : 05/2006 - 11/2007
  Communities Marketing Manager
  • Managed innovative and convergent services for the mobile / internet / TV / fixed fields to drive reach and increase consumer business.
  • First released projects: http://www.pikeo.com and http://www.soundtribes.com.
  • Released a whitelabelled version of SoundTribes platform for Sony Ericsson MobileAct musical competition in UK, CH (web, TV, mobile) – july07 through jan08.
  
  --Next.Com is the Web2.0 division of NExT strategic group marketing division of Orange - France Télécom.--
• FullSIX : 01/2006 - 05/2006
  Consulting Director
  Responsible for the acquisition and development of customers in their relational marketing over multichannels(web, mobile, direct).
  Contribution to major brands marketing strategy.
  In charge of La Poste, HSBC, BRED, INSERM budgets.
• Lycos Europe : 01/2004 - 12/2005
  European Marketing Director, Communication Business Unit
  • Managed a team of 4 European product managers and 2 customer care managers, build up the team and integrated ex-patriates (NL, IT, SE) into it. Established business processes and assigned responsibilities to key team members
  • Led business model definition (free/premium) and optimization through best performing countries; increased ARPU of communication services by 40% (2004-2005)
  • Created the product strategy for “Communication and Community” and integrated into company vision “Communitainment”
  • Managed a € 2M marketing budget (2004) in various channels (online and offline) with focus on CPA efficiency: reduced average CPA by 60%
  • Co-ordinated a roadmap with more than 60 projects per year between the product team and 8 country teams, sales and PR; supervised all product specifications
  • Integrated mobile products into the existing communication platform (SMS, MMS, mobile mail)
  • Setup 2 customer care teams (intern/outsourced) and trained personnel weekly
• Lycos Europe : 01/2003 - 12/2003
  Senior Product Manager Communication Business Unit
  • Launched and marketed new product range “premium email” in Europe and achieved numerous international product awards; reached € 1.2M sales on year 1
  • Managed continuous product innovation cycle and condensed into business proposals
  • Facilitated post-merger integration of Caramail SA into the European email product management and development teams
• Lycos France : 01/2002 - 12/2002
  Trade Marketing Manager
  • Implemented standardization and creation of new ad formats (rich media, direct marketing) on Lycos France network (Lycos.fr – CaraMail – Multimania)
  • Led sales support in weekly training sessions, ad hoc business proposals and contributed to sales strategy
  • Managed all sales relevant data (intern and extern sources like NielsenNetratings, Ipsos)
• CaraMail SA : 06/2000 - 12/2001
  CRM Manager
  • Led datamining activities in partnership with external solutions (SPSS) and managed direct marketing revenues optimization
• CaraMail SA : 06/1999 - 06/2000
  Product Manager
  • Specified and released communities online auctions services, BtoC live auctions, free webmail and ecards services. Increased messaging traffic by 10%
• Drive Entertainment : 03/1998 - 12/1998
  Promotion Manager (internship)
  Based in Los Angeles - US
  • Promoted a vast catalog of dance, jazz & oldies records on a national scale
  • Managed all promotion & PR events (press, radio, events)
  • Implemened weekly sales reporting
• Havas Interactive : 06/1996 - 06/1997
  Internet Product Manager (internship)
  • Project Manager for a leading education software in Europe
  • Led an European study with focus groups during software development

Formation

• INSEAD - Fontainebleau,FR : December 2005-01-01 - December 2005-12-31
  Executive Education, Marketing, December 2005 — December 2005
  Market Access: The Management of Marketing Channels
  Specialised marketing programme that shows how channel members cooperate as an integrated system to beat rivals. Gain long-term strategic advantage. Improve overall channel marketing management.
• Cegos - Paris,FR : December 2003-01-01 - December 2003-12-31
  Executive Education, Leadership Training, December 2003 — December 2003
• HEC School of Management : 01/1995 - 12/1999
  MBA, Marketing