Julien Hermetet

Marketer specialized in New Media. Online experience both as an editor & advertising network. Currently working at the Pan-European leader TF1.
Check out my blog about sports marketing and new media (+30.000 visits per month):
http://www.marketingsportif.net
Quotations :
- Business magazines : Stratégies, Challenges, Courrier Cadres
- Radio and TV : France Inter, France 5
- Web : Club-Internet, Dico du Net, Tarif Média, APEC
- Blogs : PointBlog, Moovement, headhunter Jacques Froissant...

Specialties
Internet, Internet Marketing, Online Marketing, Advertising, Partnerships, Search Engine Management, Internet Strategy, New Media Strategies, New Media Business Models, Online Community, Business Development, Project Management, Event Management, Sports, Blogging, Video, Blogs, Web TV, e-marketing, e-CRM,

Expériences

• TF1 Publicité : 09/2008 - Aujourd'hui
  Internet Marketing
  => Building sales packages for TF1's community websites :
  Wat.tv, Overblog.com, Universalmusic.fr and Nomao.fr
  
  - Constructing marketing arguments and working on online advertising packages
  - Managing a portfolio of websites gathering +/- 10M Unique Users Nielsen NetRatings
• Magazine SPORT : 05/2006 - 07/2008
  Internet Marketing Manager
  => Developing and managing the online marketing strategy
  
  1. Audience and Promotion:
  - Launching a brand new sport website on the French market
  - Reaching a milestone: 1,1 Million Unique Users Nielsen NetRatings within 13 months (Top5)
  - Developing customer acquisition and loyalty through marketing promotion
  
  2. Marketing Product:
  - Developing points of differentiation versus online competition
  - Launching and managing the 1st Internet Community of Sport Fans (e-CRM)
  
  3. Business development and Sales:
  - Developing offers/new revenues and optimising Internet traffic
  - Prospecting and negotiating partnerships: Exchange, visibility and services
  - Constructing marketing arguments and working on online advertising packages
  
  4. Project management and strategic intelligence:
  - Relationships with suppliers and Internet agencies
  - New products: Functional and technical specifications
  - Benchmarking key Internet competitors: Editorial covers, Internet Marketing
• Konica Minolta : 07/2005 - 07/2005
  PR / Tour de France
  Public Relations in the Tour de France 2005
  Host, VIP driver, events co-manager
• Strasbourg Tennis Open : 03/2005 - 06/2005
  Marketing Project Manager and Internet Manager
  - 2nd Women Tennis Tournament in France (€1M budget)
  - Working on marketing arguments and sponsoring offers
  - Managing and developing partnerships, selling hospitality packages
  - Building and executing the online strategy: Web project and marketing management.
  Results: 15,000 Unique Users per day and >2M Page Views (May’05)
• Strasbourg Marathon : 06/2005 - 06/2005
  Volunteer Manager
  - Description of tasks & needs for the event
  - Dispatching volunteers according to their abilities
  - Coordination on D-day (200 volunteers)
• Northern Arizona University : 01/2004 - 04/2004
  Internet Project Manager
  - Managing the website: Audit report, recommendations and development
  - Competitive review and benchmarking
  - Producing marketing documents
• L'Express : 10/2002 - 03/2003
  Sales Project Manager
  - Launching a regional supplement of #1 French Newsmagazine L'Express
  - Constructing marketing arguments to attract key accounts
  - Direct Marketing Campaign: Prospect research, phoning and negotiation
  - Marketing Promotion of the magazine: Media communication and sales force management
  - Received Best Team Award

Formation

• IECS - The Strasbourg Graduate School of Management : 01/2001 - 12/2005
  Master, Marketing, Sales, Strategy, Internet
• Northern Arizona University, College of Business Administration : 01/2003 - 12/2004
  Management, Marketing, InternetExchange year at the College of Business Administration (Flagstaff, AZ, USA)
  Activities and Societies:
  Soccer (university team), Model of United Nations
• Université Henri Poincaré (Nancy I) : 01/1999 - 12/2001
  Prépa HEC