Twenty years experience as senior manager and consultant in operations, product management, marketing, and sales for top software, wireless, and Internet companies.
Managed sales, marketing, support, and development with up to 15 staff members at several startups and early-stage high-tech companies; developed loyal teams by hiring carefully and treating employees with respect and dignity.
Delivered award-winning products on-budget and on-schedule at Coopers & Lybrand, Ashton-Tate, MicroPro, Sorcim, and other high tech companies; mentored inexperienced product visionaries; encouraged highly-focused sales and marketing efforts.
Walter Feigenson: wfeigenson [insert @] yahoo.com
Specialties
C-Level Marketing, Sales, Operations. Web2.0, Goal-oriented Social Networking
- Experiences
-
- SilveradoPress.com
: 03/2008 -
Present
Chief Operating Officer - COO
We are experts in Internet marketing for financial services firms. We have a proven track record of success, and now offer ongoing services, many of them free, to help you grow your business online:
* Free, ongoing webinars on Internet marketing and how to use Social Networking for your practice
* Information focused on the financial services industry
* Instructions for easy steps you can take yourself
* Low-cost programs if you don't have the time to do it yourself
* eBooks
- Financial Visions, Inc.
: 08/2006 -
03/2008
General Manager
General Manager for provider of websites and marketing services to financial professionals.
• Managed turn-around of 12-person company; served as CEO with full hiring, firing, and financial responsibility; doubled customer subscription rate.
• Rebuilt marketing, sales, and back office functions; built development group; added and personally managed Asterisk-based phone system; initiated sales and support Webinars.
- OnBalance, Inc.
: 2001 -
2006
Operations Manager
Ran operations for independent computer retail store that served individuals and small businesses.
- Kivera, Inc.
: 1999 -
2001
Vice President Marketing & Sales
MapQuest competitor in location-based services field.
• Led team in procuring $19.8 million second round; business development efforts resulted in buy-out offers from InfoSpace and Yahoo.
• Managed 3 directors; hired and trained staff for Sales and Business Development, Product Management, Strategic Relations, Marketing, and Customer Support.
• Led drive into wireless, telematics, and web markets; guided staff that closed $100k-$500k deals with AT&T, Sprint, AAA, DENSO, Auto Club of SoCal, and Sun Microsystems.
- ClariNet Communications Corp
: 1995 -
1999
VP Marketing & Sales
The first supplier of commercial content on the Internet, and the Internet's largest online newspaper.
• Negotiated lead position on Netscape home page; negotiated contracts with Christian Science Monitor, AFP, AP, and UPI; maintained 100% growth rate (to $4 million) at 6% pretax profit.
• Served as key member of IPO and M&A team; presenter on road show; created business plans for VCs; led integration efforts after ClariNet was acquired by Individual, Inc.
- Jandel Scientific
: 1993 -
1995
Director of Marketing
Developer of software for scientists, including SigmaPlot.
• Led staff of 9 in $8 million software company; managed $2 million marketing budget for advertising, PR, and direct mail effort that was fueled by profitable prospecting.
• Overhauled logo system; created highly profitable bundle of 3 top products, which led to integration of entire product line; won featured spot in Microsoft Windows promotion
- Frecom Communications
: 1991 -
1992
Vice President Marketing & Sales
Developed and sold branded low-cost fax/modems.
- Ashton-Tate
: 1988 -
1991
Director of dBASE Future Products
• Led team of dBASE V product managers.
• Upgraded MultiMate, the No. 2 word processing program; launched PowerStep NeXT spreadsheet.
• Acquired and launched Control Room, which won a PC MAG Best of 1990 award.
- MicroPro International
: 1985 -
1987
Vice President Marketing
MicroPro acquired my company, Newstar Software, and we turned NewWord into WordStar 4 (then 5, 6, and 7).
• Helped turn NewWord into WordStar 4; upgrade sales set industry sales record.
• Served as chief strategist and company spokesman in written media and TV; helped increase sales 33% in less than one year, which led to quadrupled stock price.
- Sorcim
: 1983 -
1985
Director Productivity Products
Developer of SuperCalc, the industry's 2nd spreadsheet, which was bundled with Osborn computers.
As Director, Non-Retail Sales:
• Managed staff of 14 in independent business unit; had profit responsibility for OEM, international, government, and educational sales.
As Marketing Manager, Productivity Software
• Managed SuperCalc and SuperProject on-schedule releases; primary trade press liaison; SuperCalc was runner-up for PC Mag Product of the Year in 1986.
• Prototyped windowing software suite that predated Windows.
- Comshare
: 1981 -
1983
Product Manager
Managed Coopers & Lybrand’s AICPA software library; developed plan to migrate company from timesharing to microcomputers.
- Coopers & Lybrand
: 1978 -
1981
Marketing Director
• Wrote documentation for and helped manage development of financial planning product.
• Introduced the product in the US, Canada, and France; trained CPAs to do “what-if” analysis before spreadsheets made these techniques ubiquitous.
- Education
-
- New York University - Leonard N. Stern School of Business
: 01/1976 -
12/1982
MBA, Computer ApplicationsSchool of Commerce, BS 1969
Graduate School of Business, MBA 1982
- New York University - Leonard N. Stern School of Business
: 01/1965 -
12/1969
BS, Marketing, PsychologyActivities and Societies:
Photo Editor of school yearbook and newspaper.